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A little over a month ago, Tesla had announced that it would start selling the long-awaited $ 35,000 version of its Model 3 sedan, its cheapest offer.
Now, when deliveries have to begin, the company is abruptly ending the $ 35,000 model's online sales and making other changes that actually increase the price of the car for many customers.
Thursday night, in a blog, Tesla said that he would not take any online orders for the $ 35,000 model 3 version. Customers who want cars at this price must now contact the company by phone or buy them in one of his stores.
The 3 models ordered online will now include the Tesla Autopilot Driver Assistance System and longer battery life, bringing the price to $ 39,500. Tesla said in his blog that the changes were made to "simplify vehicle choices and make the autopilot more affordable."
On February 28, the company's general manager, Elon Musk, said the $ 35,000 model was finally become available. He also said Tesla would close most of its stores and showrooms to cut costs in hopes of producing the model at a low price with a profit, while putting more emphasis on online sales. Less than two weeks later, the company withdrew, saying that many stores and showrooms would remain open.
In its announcement Thursday, Tesla also announced that it would start renting model 3, but would not offer customers the option of buying cars after their lease expires. which constitutes a break with the usual practices of the sector.
These movements coincide with a drop in sales of Tesla, particularly in the United States. In the first quarter, the company delivered approximately 63,000 cars, down 31% from the fourth quarter.
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