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Tesla is offering its customers a new solar energy rental offer to bring the bad fortune of its renewable energy sector back to life.
Once among the largest renewable energy installers in the country via SolarCity, Tesla has seen its share of the market decline significantly since the acquisition of SolarCity three years ago. In the second quarter Tesla has only deployed 29 megawatts of new solar installations, while SunRun and Vivint Solar, the two largest solar energy providers, installed 103 and 56 megawatts respectively.
That's probably one of the reasons Elon Musk taken to Twitter early Sunday morning to introduce the new solar energy rental program.
According to Musk, the new program looks like "a printer on your roof" for potential customers living in high energy cost countries. "Even better to buy," Musk urged, "but the rental option makes the economy obvious."
Unlike SunRun and Vivint, who both used partnerships with home builders and retailers like Home Depot, BJ's Wholesale, Costco and Sam's Club to acquire customers, Tesla has stopped door-to-door marketing and abandoned its partnership with Home Depot. The company began relying almost entirely on direct sales to power its solar business and gave up the investment-free rental model that SolarCity used so effectively.
Under this new system, Telsa is offering customers the opportunity to rent solar systems at prices ranging from $ 65 for a small installation to $ 195 for its largest installation. Customers must only pay a $ 100 fully refundable fee.
Tesla said the contract could be canceled at any time, but users will have to pay $ 1,500 to remove the system once it is installed.
Tesla did not respond to a request for comment at the time of publication.
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