Tesla Model 3 March Tsunami in Europe – CleanTechnica EV Sales Report

May 11, 2019 by Jose Pontes

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The European plug-in passenger car market recorded a record 60,000 registrations in March, recording 38% growth compared to the same period last year, a good performance given the stagnation of the large market. public (-4% over 12 months, or year-on-year). March 2018 was also a record month, with 43,378 registrations, making growth over one year even more impressive.

In March, all-electric products jumped 67% year-over-year, reaching a record 40,920 deliveries. They accounted for 69% of all rechargeable vehicle sales last month, with electric vehicles reaching a record 2.4%. By adding the PHEVs to the count, the share rose to 3.5%, bringing the share of plug-in vehicles (PEV) for 2019 to a record of 3.1%, already above the result of 2.5% of 2018.

The big news of March was of course the tsunami / avalanche Tesla Model 3, which recorded a record 15,771 records, but unlike in the United States, the black hole effect of the Tesla Model 3 does not absorb the sales of other BEVs to a significant degree. Instead, it flies directly to plug-in hybrid models (PHEV) and internal combustion engines (ICE) in direct competition (petrol / diesel cars).

The proof is that, with the exception of the Nissan Leaf, the top 5 best-sellers remaining in March ended the month with positive numbers, which is good news because it's best to have a Tesla tide that lifts all boats rather than just his own.

Looking at the monthly ranking of the model:

# 1 Tesla Model 3 – After years of impatient waiting, the electromobility display finally crossed the Atlantic in large volumes and we had a kind of Model 3 fever. The mid-size Tesla sedan flooded the streets of the city. ;Europe. With the 15,771 deliveries in March, a new monthly record has been set for just one model, but I would not say it will remain historic because I assume the Standard Range and Standard Range Plus (SR / SR +) ) landing, we will see another delivery disk. But in March, when several markets were flooded with models 3, the Tesla mid-size sedan was the best-selling car (of any type) in a few countries. It was delivered by the thousands in Norway (5,315), Germany (2,224), the Netherlands (2,195), France (1,153), Switzerland (1,094) and Sweden (1,005). .

# 2 Renault Zoe – Its 4,361 deliveries in March marked a symbolic growth for the French tailgate, with deliveries up only 1% year-on-year. It seems that the "new" Zoe (battery 50 to 60 kWh, driving aids, lower price …), well improved, and that the next Peugeot e-208 begin to curb the sales of the current generation. Regarding performance in individual markets, Zoe continues to be as popular in its domestic market (1,536 units), and positive numbers have also been recorded in Germany (1,136 units, a new record), in the United Kingdom (400) and Norway (344). .

Mitsubishi Outlander PHEV # 3 – Indifferent to the current sluggishness of plug-in hybrids, and being the only PHEV capable of keeping up with the best-selling vehicles, the Japanese SUV had 4,314 registrations in March (up 63%). This is the best performance of the SUV since December 2017. The Mitsubishi model remained popular in Scandinavia (642 units in Sweden, 810 in Norway), but also in Germany (693 units, a new record), and in the United Kingdom, where to get closer to 1000 deliveries. This case study of a successful PHEV vehicle in a BEV-friendly environment has to do with the unique blend of utility, space, decent electrical range, CHAdeMO fast charge and economical accessibility of the PHEV of the Outlander PHEV. In the long run, one wonders how long the Outlander PHEV will withstand the BEV counter-attack. Although, in the absence of BEV's direct competitor in the short term, the Mitsubishi model could still generate sales this year without major worries.

# 4 Nissan Leaf – The best-selling European 2018 is ranked 4th in March, with 3,917 deliveries. That's down 28 percent year-over-year, but do not worry – the new 62 kWh version is expected to start shipping soon, allowing the Japanese hatchback to resume strong growth. In March, the main markets were Norway (618 deliveries), France (455) and the United Kingdom, where the Nissan EV exceeded 1000 units.

BMW i3 # 5 – German sales of the hot hatch rose 58% in March, reaching a record high of 3,632 units, with the BMW pocket rocket benefiting from the secular formula "bigger battery = larger sales". It does not seem that the Model 3 have the wind in the sails. arrival. Germany, Norway and the United Kingdom were the main markets in March, each with some 700 registrations. The Netherlands (258), France (207) and Poland (219!) Also greatly helped the BMW brand. . Looking through the rest of 2019, apparently this Star wars– EV inspired still has growth potential, so it should remain a regular face in this top 5.

Ranking 2019	Model	March	January to March 2019	2019 EPI Share
1	Tesla Model 3	15,771	19,592	15.6%
2	Renault Zoe	4,361	11,139	8.9%
3	Nissan Leaf	3,917	10,226	8.1%
4	Mitsubishi Outlander PHEV	4,314	9,747	7.7%
5	BMW i3	3,632	8,240	6.5%
6	VW e-Golf	2,035	6,244	5.0%
7	Hyundai Kona EV	1,893	6,014	4.8%
8	Volvo XC60 T8 PHEV	1,467	4,469	3.6%
9	Mini Countryman PHEV	1,736	3,932	3.1%
ten	BMW 530e	1,620	3,691	2.9%
11	Kia Niro EV	1,636	3,364	2.7%
12	Jaguar I-PACE	1,560	3,051	2.4%
13	Kia Niro PHEV	1,084	3,054	2.4%
14	BMW 225xe Active Tourer	1 311	2,885	2.3%
15	Hyundai Ioniq Electric	824	2,659	2.1%
16	Audi e-tron	1,791	2,609	2.1%
17	Volvo XC90 T8 PHEV	776	2,245	1.8%
18	Land Rover Range Rover Sport PHEV	1,004	2,094	1.7%
19	Smart Fortwo EV	698	2,040	1.6%
20	Tesla Model S	824	1,605	1.3%
+	Other	23,258	36,540	29%
=	TOTAL	59,741	125,848	100%

Hybrid plug-in in italics.

Regarding the 2019 ranking, the main news was the Tesla Model 3, which gained six places overall. Given the benefit that he already has, Tesla should start preparing for the 2019 best seller party by the end of the year …

Elsewhere, there was not much to say in the first half of the table, except perhaps the fact that the Mitsubishi Outlander PHEV, by far the most sold hybrid plug-in in the rankings, is getting closer to the medal bronze of the Nissan Leaf. The 62 kWh version is needed at the earliest if Nissan wants to maintain its position on the podium.

In the second half of the table, things are more interesting: the Kia Niro EV was up two places, ranking 11th, thanks to a record of 1,636 deliveries, while two other recent additions also shone, with the Jaguar I-PACE taking 3 places. in 12th place and the Audi e-tron goes even better and goes from 4 positions to 16th place, thanks to a personal best of 1,791 deliveries.

Highlighting the good moment that Hyundai – Kia and Jaguar Land Rover have in the field of EPI, the first had obtained a four-figure result for the Kia Niro PHEV (1,084 units, his best score in 12 months), while the second had the same result in Range Rover. The sport PHEV reaches a record score of 1,004 units. Given the dismal results obtained by Jaguar Land Rover on the traditional market, I guess the path of survival is clear for the British group: opt for electricity or go bankrupt.

In # 20, we see the Tesla Model S return to the rankings, a welcome addition. That's 12 BEV in the top 20. And, for those who wonder, the Tesla Model X is in # 22.

Apart from the top 20, we should note a good start for the new generation Volvo V60 PHEV. He recorded 887 registrations last month, his best score for over two years. A place in the top 20 is getting closer every day for the Swedish family.

Regarding the ranking of manufacturers, we have a new leader: Tesla (18%, up 10%) is now sitting on the iron throne. The 2018 winner BMW (12%, down 1%) is now 2nd, followed by Nissan and Renault, with 9% share and jostling for 3rd place. However, Hyundai and Mitsubishi are not far off with 8% each. The bronze medal, at least, is still very much in suspense.

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