Tesla announced a change in its vehicle lineup this week, which ended the online sales of the $ 35,000 Tesla Model 3 vehicle announced a little over a month ago.
End of online sales for the 3 Tesla model at $ 35,000
In a press release published Thursday night on their site, Tesla announced the end of online sales of the 3 Tesla model at $ 35,000, making it available only by phone or in Tesla showrooms.
RELATED: THE BEST AND THE WORST OF ELON MUSK IN 2018
The $ 35,000 3-series model 3 was a milestone for Tesla, who announced the surprise on Feb. 28, bringing good news after months of mixed press coverage of the company's health. Although still available for purchase, phone and in-person sales give Tesla sales representatives the opportunity to resell their sales.
This announcement comes after the delay announcement in the delivery of buyers having purchased a Model 3 SR – of which 78% were online sales – and many reports have reported buyers contacted by sales representatives Tesla who were trying to convince them to switch to more premium features. .
To date, not a single Tesla Model 3 SR has been delivered to anyone's measure. The vehicle that Tesla will now deliver to the Model 3 SR buyers will be a somewhat different vehicle, though probably better, than the one they originally ordered.
Originally, the 3 SR model had a range of 220 km, interior fabric seats and manual seats, among other economic modifications. Customers will now receive the Model 3 Standard Range Plus, which offers a more upscale interior and a battery with software limitations.
Given these developments, as well as well-documented difficulties in production and delivery, the question that arises is whether Tesla was ready to offer the 3 SR model when they did it and why they did chose to advertise a vehicle model that they do not seem to be able to deliver.
Besides the potential need for a good press, there are certainly other reasons why Tesla would feel compelled to achieve its self-imposed goal of a $ 35,000 3 model now rather than more. late this year or even next year.
As The edge Last year, Tesla crossed the threshold of 200,000 cars sold in North America, which means that the federal electric vehicle tax credit that offset the cost of the vehicle is starting to disappear gradually. US buyers will only benefit from a tax credit of $ 3,750 for the next two months, before that credit drops to $ 1,875 for the rest of the year. After December 31, no credit will be given to Tesla buyers. The longer the delay in the purchase and delivery of a $ 35,000 electric vehicle is, the less customers will receive incentives, which will increase the real cost of the vehicle for the buyer. .