Tesla takes a new road by pushing online car sales only



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Elon Musk has long defied the conventions of the automotive industry. The latest strategic change to the CEO of Tesla Inc. will now be one of his biggest challenges: persuading traditional consumers to buy cars online as they buy books or clothes.

Mr. Musk made it clear that the decision to start selling Tesla cars only over the Internet was born out of necessity. Tesla needs savings from closing stores to reduce the price of its Model 3 sedan – the Silicon Valley automaker's offer to move from the niche to the mass market – at $ 35,000. .

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