Tesla's new strategy to recover its solar activity in free fall



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Solar energy is about to experience a big boom. Solar panel technology is advancing by leaps and bounds, and the industry's infrastructure has never been more efficient or affordable. In fact, the site of technological news and scientific Singularity Hub, in an article titled "The era of abundance of solar energy comes at the right time," indicates that not only the sector is heating up, but it is about to fly away. "While the price-quality ratio of solar technologies is beginning to undermine traditional sources of energy," he says, "we will soon see the massive integration of solar cells into daily infrastructure, responding thus to the energy needs of the planet ".

Despite these strong trends and stronger rhetoric, however, not all sectors of the solar industry still feel the love. Last week, Oilprice announced that "thanks to a highly competitive solar startup market, we are witnessing particularly rapid advances in the field of more discrete solar panels designed for urban environments, such as increasingly transparent solar panels. Tesla's Solar Roof Project, but this week. , new reports show that Tesla has yet to reap the benefits of its revolutionary solar panel technologies.

While other solar panel companies are seeing incredible growth and promising profit margins, SolarCity, Tesla's solar power subsidiary, is struggling. While the Californian company was at the top of the solar energy market when Tesla acquired it about three years ago, SolarCity has since slipped into the rankings. "SolarCity was one of the largest providers of solar energy in the United States only a few years ago, but its market share has declined since the Tesla acquisition in 2016," reports TechRadar. . "Other suppliers are now leading the way. Tesla only installed 29 megawatts of solar panel technology in the three months that lasted SunRun's competitor to install 103 megawatts. "

Now, in response to the company's poor sales, SolarCity is testing a new strategy. Instead of selling solar panels, the company is now trying to rent them. This new model is currently marketed in the United States and will be launched in Europe next year. "The rental starts at $ 50 a month in the states of Arizona, Connecticut, Massachusetts, New Jersey and New Mexico – with a rise to $ 65 in California," according to TechRadar. Saudi Arabia's latest strategy is to raise oil prices

While Tesla is counting on its new leasing strategy to improve the financial results of SolarCity's rebounding subsidiary, consumers will likely notice that it is still in their interest to buy a solar panel instead of paying an annual rent, " $ 1,500 (about £ 1,230 / $ 2,210) the cost of removing these panels if you decide to stop renting. "Meanwhile, SolarCity's most economical solar panel options start at $ 7,000 (around £ 5,700 / AUD 10,300) after taking into account tax incentives If a consumer has been using the sign for more than 12 years, he already has more than his money in comparison to renting.

All of this may be part of Tesla's plan to boost sales after all. Tesla's founder and CEO, Elon Musk, has confessed this as much TwitterEven after Tesla's launch of the new cheaper solar panel price, it's' still better to buy ', but the famous contractor has assured his supporters that installing solar panels equates to' having a printer on your roof if you live. " in a state with high electricity costs. "

If the Tesla rental plan can not save SolarCity, the market can do it. If the solar industry is about to explode with the high adoption rate predicted by many experts, sales will increase in all areas. And while buying a solar panel on the spot is a better long-term economic decision, we know it often means nothing when we look at behavioral economics. For many potential users of solar energy, $ 50 a month probably sound like a good deal at the present time.

By Haley Zaremba for Oilprice.com

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