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Amazon Prime Day is here. If you do not boycott the site and instead plan a shopping frenzy, chances are you can find some sort of discount for many items on your list of essentials.
You will notice that I said "a kind of reduction" rather than "a good deal". You must already know how this applies to all your Black Friday purchases. There are a lot of Prime Day lists going appear like good business, but that's really not the case. Rebates fall into one of four categories:
- A "cheaper" price that is actually a discount on a marked item
- A real discount on a crappy product
- An honest discount on an item, but who is matched (or beaten) by another retailer who is looking to steal the thunder of Amazon
- A good discount on a great product to consider
How do you tell what Prime Day offers are Actually offers? In a perfect world, you do your research: you know what you want to buy before you buy it, you have an idea of what others are selling, and you read the reviews to know it's a legitimate product that works pretty well.
That's not to say that you should be forced to do all the work for yourself. If I were buying my first day – I'm not, because I do not need anything – I would turn to five browser extensions (and Amazon's) to enhance my shopping experience and save money.
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PriceBlink (Chrome, Firefox)
This one is easy. Load a product on Amazon and a yellow PriceBlink bar appears at the top of the product page to help you compare this product to a number of other retailers (including eBay sellers). Although I still do a quick manual search if obvious stores are not on the list (Best Buy, Target, etc.), PriceBlink is at least an easy way to check the price of an item (and its supposed savings) .
Wikibuy (Chrome, Firefox)
Wikibuy, like PriceBlink, helps you compare prices. Instead of a toolbar, you get a little green button close to the price of a product. If Wikibuy has found the cheaper item elsewhere, you can view the results and see if Amazon's offer is valid. Actually flight. Spoiler: This may not be a bargain.
The camelizer (Chrome, Firefox)
If you're shopping on Amazon, not just Prime Day, this extension should be at the top of your list. It allows you to take a quick look at the historical pricing of an item to see if the "contract" you get is really the lowest. More importantly, you will be able to determine if a sale is not really a sale because a seller raised the price seven days ago.
FakeSpot (Chrome, Firefox)
This one will not save you money in itself, but it will help you make smarter purchases. The always useful extension FakeSpot reviews the reviews from Amazon, which can help you decide if someone has paid grumpy the list of products you view by going with false reviews. This is an extension that deserves to be explored when you think you have a good deal, because it is never useless to ask for a second opinion on the authenticity of a product.
Always smile (Chrome) / Amazon Smiley (Firefox)
These extensions will not save you money, but will reassure you a lot about your Amazon shopping as you will help run a bankrupt local merchant (or because you cross the digital picket line).
Amazon's AmazonSmile program allows you to choose a charity, which receives 0.5% of the price of eligible products purchased from Amazon. It's little money, I admit, but if we all using AmazonSmile to donate each time we buy something, it could be a pretty incredible amount of money.
Install these extensions and you will always be redirected to a smile.amazon.com URL – the only way to trigger the donation – every time you visit an Amazon page. Every little bit counts!
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