"RS" to spend 100 million campaign. Commercial – Increases 1.5 million customers



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Daily 360 – "RS" Send "1781" to celebrate the New Year. New York, NY – (BUSINESS WIRE) – Dec.

Ms. Pornpan Techjungchanchakul The Chief Operating Officer of RS Public Company Limited announced that the company had spent 100 million baht to campaign for the first time in four years under the name Shop1781 New Year's Big Sales, from 21 December 31, 2061. 100 items to reduce supply up to 70%

By holding the concept. The more you buy, the better the value. Shopping New Year New Year Marketing and advertising promotion. Broadcast on 8 channels and satellites of the RS network during the 11 days of the campaign. We believe we will succeed in attracting consumers to spend as well. This has also boosted MPC sales growth. It can send a database to 1.5 million.

He is confident that the campaign will contribute to the strong growth of MPC's business in the fourth quarter. In the first nine months of this year, MPC's commercial revenues were 1,543.8 million Baht, due to the Storytelling strategy and the promotion of customer satisfaction. With a wide range of top quality brands to offer. Redeem the bonus.

This strategy is the classic marketing weapon that still works. In terms of stimulating sales, see the results immediately. And make the brand more recognizable immediately. There is currently an extensive database of more than one million clients, mostly from the age group of 30 and over, including 20% ​​in Bangkok and its suburbs and 80% in the provinces. Spend 2,000 baht per person and per receipt.

For the three best-selling brands, MAGIC Skin Care, Target MASS 20-45 + years, followed by REVIVE hair care products focused on MASS products 25+ years. The SOM Food Supplement targets people working in the health sector The most popular products of all time are the hair products REVIVE,

Nevertheless, the Thai economy as a whole in the last months of 2018 has been very busy. The domestic factor is positive. It arrives in December with the New Year New Year. As a result, the shopping atmosphere has become more and more popular in recent months. Cross-Platform Commerce (MPC) is the main channel is 1781. Free shipping in Thailand. With money transfer service. The right answer of consumers during the 4 years of activity. Looking at opportunities and gaps to reach the sales curve last year.

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