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BEAUTY opens Chinese market Partners with Carrot Mall, major resellers, to enter main market (General Trading), China, to name cross-border e-commerce resellers to enter Chinese online market, revealing that Beauty Buffet products have received 5 units of Chinese stock. Continuous growth of sales
Dr. Peerapong Kitavejpokawat Executive Vice President, Beauty Community Company Limited (BEAUTY), a leading cosmetics and skin care retailer under the concept of Living a Beautiful Life, revealed that the company had signed a contract to appoint Carrot Mall, distributor of the chain's products. Leading Retail and Online Channels Is the exclusive distributor of Q10 Scentio Milk Plus Whitening Facial Foam via the general distribution network in China (Mainland China), because Scentio Milk Plus Q10 whitening facial foam is a product popular group. Most Chinese consumers And the demand is constantly rising
In the next period The company will work with distributors in terms of marketing strategies, promotion and linking all marketing tools. Increase quality and develop new products continuously To boost sales and increase customer awareness of the mainland market, 18 times larger than Thailand
Currently, 5 company references have already been approved by China (CFDA) or the Food and Drug Administration (FDA) and will gradually receive additional approval this year. "Receiving the FDA's Chinese Brand in addition to increasing customer confidence also makes products that are popular and generate good sales among Chinese customers can extend to other sales channels such as the general trading channel, which includes offline and online channels in the market of the People's Republic of China (China)
For the main Chinese product sales market, there are two offline channels such as commerce, convenience stores, modern stores and online channels that are various e-commerce sites. Who sells products in China The cosmetics market in China is considered a very large market and has continued to grow with a total value of more than 1.2 billion baht in the market, "said Dr. Peerapong.
In addition, the company has expanded its distribution channels in the form of cross-border e-commerce (CBEC), seen as a new opportunity for e-commerce in China where the Chinese government has clearly supported the measures. Especially cosmetic products The Chinese government has opened a warehouse in the 13 main free trade areas (as of 2017), such as Dalian, Hefei, Chengdu, Qingdao and Suzhou, to allow traders. Online bring products to stay tax free When a customer orders a product, it must be removed from the store and must therefore pay a special rate.
In 2018, the company has already sold 7 platforms and plans this year to increase the number of platforms of 2 platforms and continue to increase the number of SKUs to sell continuously.
Dr. Peerapong went on to say that the company will focus on expanding new distribution channels in China through 3 main channels, namely distribution via cross-border e-commerce or e-commerce via the platform. . Sales via general trade channels, online and offline, such as business transactions Convenient store, modern commerce and retail and wholesale through retail customers or Chinese tourists Using marketing strategies O2O (Synchronization Online to Offline) to help boost sales effectively Estimates that the new distribution channel will result in increased product sales through the convenient and widespread purchase of products.
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