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Central Pattana Public Company Limited or CPN, leader in the development and management of leading shopping centers in Thailand, including Central World, Central Plaza, Central Festival and Central Phuket. Continue the project "CPNlead Model 3", intensive retail course with Knowledge & Know-how and real market opportunities Helping to develop business and create success for SMEs in a concrete way. After having succeeded in producing two successive SMEs, 80 brands, which are courses that businessmen, 100% learners, wish to recommend to their fellow entrepreneurs to study. Because it's the only course that focuses on "Real study, real sales, real growth" Thanks to the success of both models, 50% of learners can develop and develop immediately with CPN.
The CPN goes hand in hand with Thammasat University. Curriculum development "CPNlead, model 3" Help develop Thai entrepreneurs, big or small, so that they become strong and sustainable Increase international competitiveness Accept applications today – March 15, 2019 can learn more and apply to join the project at www.CPN.co.th/cpnlead
Khun Preecha Ekkunakul The President and CEO of CPN said: "The current challenges of the retail business that it is a small, medium or large brand, of course, everyone must s & dquo; Adapt to stay in the flow and the business can survive .What is a big problem of what we are looking at just to meet the needs of consumers At present, we need to look at the depth of the segment, which is the way in which we must read the behavior and way of life of modern people CPN as developer and manager of shopping centers We have both expertise and a powerful and complete distribution channel. "Omnichannel" that we ourselves have tried to adjust, without stopping
For the class "CPNlead" The NCP has partnered with Thammasat and has grown steadily for the third year, and we have a vision that needs to be realized more than by a business training course in general. But create "Partnership" between large retailers like CPN and entrepreneurs of the new generation Promoting competitiveness in the era of disruptions and globalization (Globalization) "
CPNlead Is a new course on business that comes with a successful model that can not be found in any course The highlight is "Learning from the best": learning with real business Led by the central group leadership team and CPN with the program director, Professor Piti Peermookkum of CONC Thammasat, covering all aspects of the business, ready to be customized to match the activity of the learner. With a vision of guest speakers and experts from various companies And the special Open House event that will allow learners to learn in depth and behind the scenes to successfully deal with reputable brands such as Angsana Phuangmathit, Director of Marketing and Business Development at Greyhound Café, Khun Anon Wongmaruk, Director of Wongnai People and Khun Rawee Phuphonphong, Executive Vice President of The 1 Card, is another highlight of the "Success by Doing" workshop: a special workshop that offers the opportunity to experiment, create a brand and sell to perfection. The first detail Location This is a model that allows students to think outside the box, literally. Is it a workshop that senior SMEs have told the younger generation not to miss
Teacher. Piti Peermeekum Senior Lecturer in Marketing The Faculty of Commerce and Accounting at Thammasat University, CPNlead Program Director, said, "The problem for most young entrepreneurs is that they have a passion for seeing ideas. you in business Not quite planned, but this CPNlead course will teach you to determine what is the key success to know or what failure to know and which is different from the general course is to make the workshop in the form of Pop -Up Store Students will collaborate with their friends, help each other to create new products, or some people find new business partners must do co-marketing or co-branding, which everyone really does. the real space and the real market, not the lab, it's like the fast lane in learning So you can see that in many cases, after taking the course, the students They can open a new store or expand their business immediately. "
& # 39; & # 39; Khun Peach & # 39; Kan Pitchakiatkajornrit DIVANA brand, a famous coffee with its own identity, inspired by the spa and garden flowers. And being the 2nd generation winner of CPNlead, said: "Before that, we had never really focused on the business model.When I got to study CPNlead, in addition to learning the classroom theory We also participated in the "Pop-Up Market" workshop, a special model difficult to find in other companies, an opportunity for us to experiment with ideas and get out of the comfort zone. , where we learned to find the core value for the business we developed by running the spa under the name Divana Signature Café.When I opened the new location, I found Target at The Signature Brand Creation creates the Landmark Café, a concept that creates links to localized sites Call this course to help us invent our sustainable business. "
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