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HoonSmart.com >> "View Home", determine the selling price of the title, July 23, prepare 3 ways to support the allocation of an IPO, selling institutions at 60%, offering green chu worth 56.16 million shares; Confirm that DOHOME is different from companies selling construction materials currently on the stock exchange. Fundraising Most about 2,000 to 3,000 million baht to pay for a debt. The company has adjusted its business model to reduce the size of its branches.
Mr. Anuwat Ruensuk, General Manager Chief Financial Officer, Phatra Securities, one of the financial advisers and the underwriter for the distribution of shares of Do Home (DOHOME), which operates a wholesale and retail business. providing a full range of building materials and interior decoration services, it is revealed that DOHOME will offer 465,040.00 shares, representing 25.1% of the shares released. Divided into additional shares of 456.16 million shares, shares of existing shareholders of 8.88 million shares and may allocate surplus shares (Green Chu) up to 56.16 million shares of existing shareholders totaling 521.2 million Exercise of the right to buy the surplus Helping to stabilize the stock price on the Thai Stock Exchange Within 30 days from the date on which the DOHOME shares are listed and traded in the market on the first day, around August 6, market conditions may fluctuate. May have a chance to make sure the price of the stock is lower than the bid price
In addition, the main shareholder insists that he will not sell the shares within one year (Cyrion) after market shares. More than 6 months of specified criteria and IPO offer Awarded to 60% of institutional investors, 40% of retailers, many institutions showing interest in the purchase of large stocks. The price of the offer will be determined using the July 23 purchase requirement survey.
"If the owner of DOHOME will not sell the stock within a year, this is not uncommon.In the past, many stocks were made before.Some missions up to 2 years, which concern the home institutions, need to be given a lot of attention, having contacts abroad, "said Anuwat.
For Doome, Mr. Anuwat believes that is different from other players who make wholesale sales of building materials and home accessories Both business groups Customer groups and products Industry changed The company has adjusted the strategy for small branches. To reach retail customers Have control of expenses by income And bring technology to help Funds can be collected. Most of the debt will be paid between 2,000 and 3,000 million baht.
Mr. Adisak Mitrpracha The CEO of DuHome said the company is focused on developing and supplying quality products. For more than 36 years, DOHOME has already opened 9 branches, namely Ubon Ratchathani, Nakhon Ratchasima, Rangsit, Khon Kaen, Udon Thani and Rama 2. Bang Bua Thong, Chiang Mai and Bang Na, with sales and warehouses of 39, approximately 35,000 to 65,000 square meters per branch. Of which 1 distribution center in the province of Pathum Thani By dividing the products sold into 3 main groups, namely the group of building materials Group of repair equipment And decorative materials Total items of more than 135 000 items
Ms. Salilthip Ruangsutip DuHome, Deputy Director General of Accounting, Finance and Business Support, said that DOHOME was planning to expand its branches throughout the region and adjust its business model by 2021, opening a large a branch with a smaller branch of 7 branches and developing a small branch under the name "Dohome To Go", with an average size of approximately 300 to 1,000 square meters, a total of 90 branches will be opened in the shopping center. Supermarket And hypermarkets To reach small customers, especially those who live in cities that want to renovate, renovate and decorate their homes And able to meet the lifestyle of consumers
"The main branches aim to sell 1,200 million baht / branch and aim to increase revenue from private label products with a gross margin (margin) of 31-35% compared to ordinary products. showing a gross profit of 13-18% .including increasing operational efficiency Since the opening of the distribution center in June 2018, the warehouse size is 41 580 square meters in the province of Pathum Thani , which is convenient for receiving, disbursing and delivering products to DOHOME customers and branches, both at the present time and in the future Avenir Et is in the process of installing an automated storage system (ASRS) which should allow DOHOME to have a more efficient inventory management As for the main structure of the clientele, it is about entrepreneurs, traders, government agencies " said Ms. Salilthip.
The results of the year DOHOME 2018, with a total turnover of 18 535.17 million baht over the past 3 years, represent approximately 46 to 49% of the turnover of building materials, between 35 and 38% of turnover of building materials. Can be obtained from the group of decorative materials at about 15-17% In the first quarter of the year, total revenues amounted to 4,980.24 million baht and net profit to 246,68 million baht , up from the same period last year. With a total income of 4,940.112 million baht and a net profit of 185.63 million baht, the debt ratio is approximately 2.5 times after its entry into the market.
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