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Teerasan Sahaspas, director of DNAbySPU.com
If you're thinking of talking about future vocabulary and digital marketing, the word "Big Data" is one of the vocabulary words that must have passed through your ears. But what if you want to deepen what is Big Data? And how useful? This term can confuse you. And make it puzzling. Big data, or "big data set," is translated literally as a combination of unprocessed raw data. Whether in the form of text, images, videos, as well as in other forms of information such as buying behavior. I like social media. It's part of Big Data.
In the past, you often back up information in Microsoft schedules. Familiar and easy to read. To see that. "What is going on?" But the main idea of Big Data is to systematically store the data. Then used to predict the future trend. And to answer this question. "So what will happen in the future?"
Allows you to analyze data. To answer this question. "To predict the future. Need to learn from the past" is the main concept of Big Data.
Indeed you can find big data in everyday life, for example if you buy online. You will find a command button. "Recently Viewed Products" and "Recommended Products for You", which makes it easier to see the product. This could affect your portfolio.
Big Data is a concept that can be applied to a variety of content: Wal-Mart has found a set of data. Men of age 30-40 years old to buy on Fridays. Where to buy diapers? Wal-Mart has a beer tank near the diaper. And 35% sales increase
Make the GPS on the smartphone more complete. The information in each part of each section. Both reports of accident. Construction Zone To develop a perfect travel plan. Or even contribute to the reduction of crime in the city. In Los Angeles and Santa Cruz, California, this technology is used to monitor areas where crime is most likely to occur. And send the police to the scene before the scene that shows the power of Big Data is very clearly the US presidential campaign between "Republican" Donald Trump "Republican" Hillary Clinton, "a representative of Democrats who, if they look . "
The Hillary resource is complete. Has the strongest political strategy team? The team that did the best survey. I know why people like to vote. What do you want to focus on? In which city to vote? Where to buy TV commercials and newspapers? Although Trump has a team of less than 200 people, the budget for the purchase of media in the social media scale The concept and the words are not beautiful.
Part of Trump's success is the success of data management. Project Alamo, a giant database marketing project, "Jared Kupchner", his daughter-in-law, and New York Observer Media Business Owner
Since the creation of a database, which includes information and contacts of Trump supporters, comes from three sources: 1. Republican email list. A total of seven million contacts. 2. Name and phone number of the sponsor 3. The name, address and credit card number of those who give money to the Trump site.
By collecting such data. Let Trump know that there are about 14 million people in 16 states who vote en masse or have not decided who to choose. In addition, this information also helps the Trump team to know. Where are these people in this area? To be in campaign. I do not know what to do. Trump knows it to get a target audience similar to the one that could be selected. Because of the nature of social media. "People with the same taste, I am a friend."
The team decided to spend all its money on advertising on Facebook, for a budget of about 2 million dollars. This is less than other media such as TV commercials or newspapers. And look good. Use the data analysis program provided by Facebook to determine if the ad has been placed. How much does it cost? All this is done at home.
After choosing the "mainstream media", the team performed "A / B tests" or advertising format tests. To compare Which way to get better results? The total of more than 100,000 models to find out which is the most effective. Click to see more. I have more donations.
Apart from that, the Alamo project also uses the strategy. "Remove the competitor's base" by trying to make negative ads. To reach the 3 groups that support Hillary, it's not necessary for 3 people to pick Trump. I just got tired of Hillary. I sleep at home on election day, that's enough.
The first group is "progressive American" by content. Returning to the support of the Pacific Strategic Economic Partnership Agreement (TPP), after assisting President Barack Obama, actively promotes the plan. The second group is the "white woman" of the group.
See information about Bill Clinton's case and Hillary threatened a woman with her husband's affair. And the third group is "African American". African-American men are predators (super predators)
If Tram ended up losing the database and that system would serve as a basis for promoting the business in his kingdom. Or use it for himself I will continue to do politics. And can make money for him. By selling information to other companies, they can also sell information to Trump politicians. The database is expected to cost between $ 36 and $ 112 million.
"To predict the future, must learn from the past" is the main concept of big data. However, interpret big data to maximize it. Must use the principles of the art. "Data Science" or data science to be analyzed to extract the latent potential in the data to be used. This will be explained in detail in the next opportunity.
Your business I want to use this concept. Not bad But if you do not understand well. Then use the big data you are looking for. This can become a "big problem" for your organization.
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