"GMM Music" launches the online content market and launches "Naughty" of the new generation.



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GMM Grammy launches "online content" of Naughty's online creative platform It's time to move on.

This is another milestone when GMM Music, the leading provider of music content and digital music content, announces its intention to enter the online content market. To expand the customer base and broaden the audience. The strength is to be. MusicInfrastructure The strongest in Thailand, in addition to the last successful artist and artist, brings its DNA to create and integrate more than 13 digital partner platforms in 2016, which has been well received. With a total view of more than 100 million views.

Like all successes, Mr. Pavit Jarupakorn, CEO GMM Music Business GMM Grammy Plc sees a great opportunity to launch a new "naughty" Online CreatorHub unit, clearly touted as the hub of the new generation. Think and Create Content – Artist for Online Marketing.

The online creative center "Naughty" is a new unit under "GMM Music" specializing in online content. From the relevant circle and close to the child, but with experience. Digital Insight, Social Movement as well as meet the needs of artists and clients.

Chavalit Wichayakorn, Vice President – Marketing, revealed that GMM Grammy 's online content growth was combined with its excellent success over the past year. The new generation of "Naughty" units consists of 12 online shows that took place this year on the Line TV platform, including: 1. The show was shot at 2. It contains 300 songs 3. Mike's home tour. MBO-KE (MBO KE) Battle for Mike 5. KIDS ROCK 6. Haj MEGA 7. WHY ALWAYS THE LITTLE OF HAVE? What's an "oat pudding"? Padox Tour (SONG) 10. SONG CONVENTION 11. TAOTIN BAYDAY 12. BEHIND THE SONG and 1 item on the AIS PLAY platform is pa The bed world, which is measured by the popularity of more than 100 million views.

This is also a new dimension of the artist. It's more than just a musical show. We can see that artists have the opportunity to show new roles in the series that fans have not seen. Fans immediately From the real time commitment with good results. Most of them like and appreciate. I've seen artists from new angles.

Mr. Pavit Jirikrom, CEO of GMM Music Business, of GMM Grammy Public Company Limited, added that the "Naughty" unit will definitely grow. Next year, we will produce 20 to 30 additional content online, doubling the number of songs and artists, thus ensuring the presence of the Naughty team next year. The current trend of online content has hit consumers.

Next year, "Naughty" will produce content online with three strategies: 1. Form all forms. In each platform 2. Fun. Naughty Attic, an excellent team to work with artists. Client platform 3. The friend did not manage to get to the artist during the Grammy. But can do with the artist or people outside the Grammy. There is no limit to the need to sign a contract with an artist.

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