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The official video for Rick Astley’s 1987 hit “Never Gonna Give You Up” has surpassed 1 billion views on YouTube. The song became an enduring part of internet culture thanks to the Rickroll meme and hit the impressive milestone a few days ago. Astley took to the comments in the video to share his gratitude, saying “amazing, crazy, wonderful!” In a video posted to Instagram, he added “the world is a wonderful and beautiful place, and I am very lucky”.
With a few songs having crossed up to 7 billion views in recent years, the Billion Club is not as prestigious as it used to be. But the success shows the resistance of Rickroll’s farce. The video reached 2.3 million daily views on April Fool’s Day, according to Billboard. In the past two years alone, there have been Fortnite fan-made 4K emotes and remasters.
In 2008, the man himself participated in Macy’s Thanksgiving Parade. The meme was also put to good use when the San Diego Padres dragged down the Boston Red Sox just when fans thought they were about to sing the chorus of “Sweet Caroline”. If you have other examples, the comments section is waiting for you.
I’m curious about the average viewing time of “Never Gonna Give You Up”. After being duped, how many people closed the window in exasperation seconds after hearing the drums intro and synths come in?
Astley celebrated his membership in the Billion Coin Club by releasing a limited and already sold out series of 7-inch blue vinyl presses of the quintessential ’80s jam.
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