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Unlike its rivals, Challenger sales have been steady. Over the past four years, Dodge has sold about 65,000 Challenger units each year, but Camaro sales have dropped every year since 2014 and Mustang sales have been declining every year since 2015.
While high-performance variants such as Demon, Hellcat and Redeye have increased Dodge's presence on social media, Dodge believes other factors have contributed to the Challenger's continued success. According to the builder's research, many color options and a spacious interior encourage buyers to buy a Challenger instead of a Camaro or Mustang. The Challenger is also the only muscle car to offer all-wheel drive, ideal for driving in colder climates.
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