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- We’ve compiled a list of the 10 most unforgettable commercials that aired during this year’s Super Bowl.
- The list includes spots from Amazon, Robinhood, General Motors, and State Farm Insurance.
- Several companies have refrained from running a Super Bowl commercial, while others have launched one for the first time.
- Visit Insider’s Business section for more stories.
Many Super Bowl viewers can’t wait to watch the commercials and this year has been no different.
However, the Super Bowl LV commercials lineup may have looked a little different from years past. Regular advertisers like Budweiser, Pepsi, Coca-Cola, and Audi all chose not to run ads during the big game. Despite these absent brands, several companies made their Super Bowl advertising debuts, including DoorDash, Oatly, and Huggies.
COVID-19 may have changed some aspects of this year’s Super Bowl, but the price for showing an in-game ad was still high: Companies paid around $ 5.6 million for a 30-second ad on CBS during the Super Bowl.
The following ten ads were the most memorable.
Oatly
The Super Bowl commercial for the vegan milk brand Oatly featured its CEO Toni Petersson singing a jingle about the brand.
“It’s like milk, but made for humans,” Petersson sang in the commercial. “Wow, no cow.”
Shortly after the ad aired, Twitter users began posting their scathing reviews of the 30-second clip, prompting the oatmilk maker to take a trend on Twitter. Oatly then released a limited edition t-shirt that read, “I totally hated that Oatly ad,” under a Petersson graphic.
This is not the first time the ad has aired on television. The ad debuted in Sweden in 2014, according to a report from AdAge, but it was taken off the air after the country’s dairy lobby sued the company.
General Motors
https://www.youtube.com/watch?v=LxBQ2Q39Tq4
Norway has the most electric vehicles per capita of any country, including the United States. General Motors attempted this statistic with the help of stars Will Ferrell, Kenan Thompson and Awkwafina by announcing its plan to create 30 new electric vehicles by 2025.
Amazon
Amazon released its Alexa ad before the Super Bowl, and it immediately went viral. The ad features Michael B. Jordan, who was named People magazine’s ‘sexiest man in the world’ last year, performing tasks as the human version of Alexa with glowing blue eyes.
Cadillac
https://www.youtube.com/watch?v=PeXiA0BewhU
Fans of Edward Scissorhands will be delighted to see this year’s Cadillac Super Bowl commercial. The ad starred Timothée Chalamet as Edgar Scissorhands, Edward’s son, and Winona Ryder, a star of the original film. Within a minute, Chalamet’s character struggles to perform basic functions, but is able to drive the Cadillac Lyriq with the vehicle’s hands-free driving feature.
Tide
https://www.youtube.com/watch?v=YvjuL6Bci6M
Tide’s Super Bowl commercial featured a surprise Seinfeld: Jason Alexander in a hoodie. The ad features the hoodie getting soiled by its owner as it becomes a tug of war toy and seat cushion.
Robin Hood
https://www.youtube.com/watch?v=6dd8cZfSIK0
Robinhood’s announcement may not have been particularly noteworthy, but given the company’s recent controversy amid the GameStop and Reddit saga, the message of the “we are all investors” announcement may have resonated. among viewers.
Cheetos
https://www.youtube.com/watch?v=o7yvrDTtsHw
Cheetos’ Super Bowl commercial promoted his Crunch Pop Mix. In the ad, Ashton Kutcher catches Mila Kunis stealing her bag of Cheetos. Shaggy then tells Kunis to tell Kutcher, “It wasn’t you.”
This reference to Shaggy’s 2000 hit “It Wasn’t Me” continues through the remainder of the commercial as Kutcher repeatedly catches Kunis in various places eating her bag of Cheetos.
Toyota
https://www.youtube.com/watch?v=fqWG5_7nwyk
Toyota didn’t promote a particular vehicle in this year’s Super Bowl commercial, but it did take time to showcase 13-time Paralympic gold medalist and double-amputee adopted Jessica Long.
“We are grateful to Jessica and her family for their willingness to allow us to share such a personal part of their story,” said Lisa Materazzo, vice president of Toyota Group Marketing in a statement.
State agricultural insurance
https://www.youtube.com/watch?v=lvpq2OjmJvg
Super Bowl commercials are known for their celebrity cameos and the State Farm commercial did not disappoint. The 30-second bit featured quarterbacks Aaron Rodgers of the Green Bay Packers and Patrick Mahomes of the Kansas City Chiefs, actor Paul Rudd and Drake as the replacement for State Farm spokesman, khakis included.
Anheuser-Busch
https://www.youtube.com/watch?v=WDvNUJUVmGk
Budweiser has announced that he will not be running any commercials during this year’s Big Game, but that hasn’t stopped his parent company, Anheuser-Busch, from launching its first Super Bowl commercial. The ad showed people in different places doing different things about Anheuser-Busch drinks. Drinks like Bud Light, Budweiser and Michelob Ultra have all appeared in the commercials.
According to the ad, “It’s never just about beer. It’s about being together.”
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