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Hollis Johnson / Business Insider
- Apple's first credit card, the Apple Card, is now available to all US customers.
- Some people have criticized the Apple Card for not being a more convincing credit card, citing its mediocre rewards, calling it "boring" or "non-innovative" – especially compared to other Apple products, such as the iPhone.
- But the Apple card is not just a credit card. It's the secret weapon of Apple to sell more iPhones in a mature smartphone market.
-
Visit the Business Insider home page for more stories.
The Apple Card, the first credit card and latest "new" product from Apple, is now available to all US customers starting this week.
Although early users praised the ease of use of the Apple card, its visual return on spending and its focus on security and privacy, some believe that creating a credit card means that the company lacks Ideas or loses its innovative advantage.
Read more: I'm using the new stylish credit card from Apple for a week. Here are the best and the worst things to date.
To be clear: the Apple card is extremely innovative. Apple has eliminated some of the most important friction points between credit cards and customers: Registration has never been easier, rewards work in a simple way, customer service is top, and its Use is a kid's game, whether you buy products or pay on your bill. In addition, Apple uses machine learning to map your purchases and view your transactions so you can understand how you spend your money.
The Apple Card raises the bar for credit card performance, but it's more than that: it's Apple's secret weapon to sell more iPhones.
The Apple card is not just a credit card, it's Apple's secret weapon to sell more iPhones
The Apple card is not just a credit card, it's Apple's secret weapon to sell more iPhones
Apple, Apple Card, Credit Cards, Credit Cards, iPhone, Innovation, Sales, Smartphones, Features, Hollis Johnson, BI Photography, BI Photo, BI Photos, Technology
The Apple card is not just a credit card, it's Apple's secret weapon to sell more iPhones
2019-08-21T17: 31: 15 + 02: 00
2019-08-21T15: 45: 13 + 02: 00
2019-08-21T17: 34: 22 + 02: 00
https://static4.businessinsider.de/image/5d5d642cf4fc247e5a46b117-500-250/the-apple-card-isnt-just-a-credit-card–its-apples-secret-weapon-to-sell-more-iphones .jpg
BusinessInsiderDe
https://www.businessinsider.de/assets/images/logos/og-image-logo.png
Apple's first credit card, the Apple Card, is now available to all US customers.
Some people have criticized the Apple Card for not being a more convincing credit card, citing its mediocre rewards, calling it "boring" or "non-innovative" – especially compared to other Apple products, such as the iPhone.
But the Apple card is not just a credit card. It's the secret weapon of Apple to sell more iPhones in a mature smartphone market.
Visit the Business Insider home page for more stories.
The Apple Card, the first credit card and latest "new" product from Apple, is now available to all US customers starting this week.
Although early users praised the ease of use of the Apple card, its visual return on spending and its focus on security and privacy, some believe that creating a credit card means that the company lacks Ideas or loses its innovative advantage.
Read more: I'm using Apple's new stylish credit card for a week. Here are the best and worst things about it so far.
To be clear: the Apple card is extremely innovative. Apple has eliminated some of the most important friction points between credit cards and customers: Registration has never been easier, rewards work in a simple way, customer service is top, and its Use is a kid's game, whether you buy products or pay on your bill. In addition, Apple uses machine learning to map your purchases and view your transactions so you can understand how you spend your money.
The Apple Card raises the bar for credit card performance, but it's more than that: it's Apple's secret weapon to sell more iPhones.
international
The Apple card is not just a credit card, it's Apple's secret weapon to sell more iPhones
The Apple card is not just a credit card, it's Apple's secret weapon to sell more iPhones
Apple, Apple Card, Credit Cards, Credit Cards, iPhone, Innovation, Sales, Smartphones, Features, Hollis Johnson, BI Photography, BI Photo, BI Photos, Technology
The Apple card is not just a credit card, it's Apple's secret weapon to sell more iPhones
2019-08-21T17: 31: 15 + 02: 00
2019-08-21T17: 34: 22 + 02: 00
https://static4.businessinsider.de/image/5d5d642cf4fc247e5a46b117-500-250/the-apple-card-isnt-just-a-credit-card–its-apples-secret-weapon-to-sell-more-iphones .jpg
BusinessInsiderDe
https://www.businessinsider.de/assets/images/logos/og-image-logo.png
Apple's first credit card, the Apple Card, is now available to all US customers.
Some people have criticized the Apple Card for not being a more convincing credit card, citing its mediocre rewards, calling it "boring" or "non-innovative" – especially compared to other Apple products, such as the iPhone.
But the Apple card is not just a credit card. It's the secret weapon of Apple to sell more iPhones in a mature smartphone market.
Visit the Business Insider home page for more stories.
The Apple Card, the first credit card and latest "new" product from Apple, is now available to all US customers starting this week.
Although early users praised the ease of use of the Apple card, its visual return on spending and its focus on security and privacy, some believe that creating a credit card means that the company lacks Ideas or loses its innovative advantage.
Read more: I'm using Apple's new stylish credit card for a week. Here are the best and worst things about it so far.
To be clear: the Apple card is extremely innovative. Apple has eliminated some of the most important friction points between credit cards and customers: Registration has never been easier, rewards work in a simple way, customer service is top, and its Use is a kid's game, whether you buy products or pay on your bill. In addition, Apple uses machine learning to map your purchases and view your transactions so you can understand how you spend your money.
The Apple Card raises the bar for credit card performance, but it's more than that: it's Apple's secret weapon to sell more iPhones.
international
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