The BBC removes its emissions from the Google Podcasts app

In an article explaining the situation, Kiera Clifton, director of distribution and business development at the BBC, said:

"As a public service, we want our content and services to be accessible to as many people as possible and we offer them for free on a range of third-party applications, but like the BBC, which is funded by payers United Kingdom, we must ensure that everything goes well, in accordance with our distribution policy, which was agreed with Ofcom.

What we think is important is quite simple. We want people to have easy access to the wide range of BBC programs, not just a few of them, and to discover and listen to new ones very easily. "

But perhaps the main reason why the broadcaster chose to drop the application is somewhere at the bottom of his post, especially in the part where he talks about the audience data. By directing users to their own application, Google deprives the BBC The broadcaster uses this data to determine what is popular or in a trend, so that more programs of a similar nature can be created. He may also use this information to present similar shows to a user and to ensure that there is no shortage of coverage.

Clifton said the company was trying to resolve the situation, so his exodus from the platform does not seem permanent. Google also said CNET that he is trying to reach an agreement with the broadcaster.