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Victoria Beckham Beauty can give you that fiery eye that transcends time.
Photo: Dimitrios Kambouris / Getty Images
Earlier this year, it was announced that the world was expecting a Victoria Beckham beauty line with an expected due date. Well, it's September, the London Fashion Week is in full swing and Victoria Beckham Beauty has finally arrived.
The "digital first" line was launched on Saturday, giving him enough time to walk on the Beckham Spring 2020 runway and for us to discuss it now.
First of all: VBB is more than a collection or a line. It's a "clean, humane beauty movement that provides inspiring, sophisticated and streamlined essentials in the makeup, skincare, fragrance and well-being industries that fuel your life," it said. In collaboration with co-founder and CEO Sarah Creal, Beckham designed the movement according to the principles of "luxury performance, clean beauty".
Although clean ingredients can not be perceived through the screen, messages are already changing through the packaging. It contains compact and elegant pencils that are suitable for a variety of the Spice genus, but everything is done in a sustainable way: with a minimum of plastic; 100% post-consumer packaging and shipping materials, recyclable or biodegradable; and orders delivered in reusable canvas pouches.
You can dive into VBB with the brand's first launch: Victoria's Smoky Eye Wardrobe, which equips you with everything you need to create The smoky eyes of VB. This includes four organized shadows called Smoky Eye Bricks ($ 54 each); four bright lids infused with crystals "inspired by the healing and protective power of crystals" surrounded by Victoria ($ 36 each); and three creamy Kajal satin liners ($ 26 each), of which Victoria likes to line her waterline (it's bronze).
"Victoria's smoky eye transcends time and opportunity," reminds us of a new publication, and with these tools designed by the master herself, yours too, hopefully, will be too. Stay tuned for skincare, perfume and skin care drops.
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