The beer giant tries to conquer the beer's enemies with new flavors

One of the main trends of beer is that of breweries that do not have the taste of beer.

This week, Natural Light launched Naturdays: a lemonade-flavored strawberry beer. With a pink and yellow can and a fruity flavor, this infusion is a significant change from the Natty Light standard. And, that represents a seismic shift in the beer world, as the beer giants struggle to win the Millennials and the Gen Zers.

The target audience for the beer is made up of men and women of 20 or so years who drink from the day, including many consumers who are only developing their consumer preferences. Alcohol, especially those who are not completely sold with beer.

"These are certainly people who do not drink beer – people who may not like the taste of beer, but who might be more interested in fruit" might interest them, "Daniel said. Blake, senior director of Anheuser-Busch's Value Brands, said Business Insider.

"But it's also people who rarely drink beer or those who drink beer and move on to something else later in the day," Blake continued. "I think we found beers that have the flavor of the fruit and [are] Always refreshing and super sessionable can appeal to many different people. "

Light bud

This is not the only attempt of Anheuser-Busch to take advantage of beer odors. In 2018, AB InBev launched Bud Light Orange and Lime. This year, the beer giant plans to launch Bud Light Lemon Tea.

"We have developed Bud Light Orange, as well as lemon tea, for the summer, because we know it's at that time that people are looking for flavors," Business recently told Insider, the American General Manager of AB InBev, Business Insider. "We know that when the temperature is high, people are outside, it is at that point that they mix different things and that they are looking for new proposals."

Read more: Anheuser-Busch CMO explains how Bud Light and Budweiser deal with "brutal facts" as Millenium beer escapes

The fruity beer boom is largely due to the fact that many young drinkers do not like beer very much.

Natural light

"Flavor is one of those huge barriers," Blake said. "The taste preferences are changing and people generally like things a little sweeter."

While beer was once considered beer for twenty-three years, the Millenium and Zers generation of today offer many more options. Wine and spirits have taken beer market share in the last decade, while sales of spiked seltz have exploded in recent years.

"I started drinking alcoholic drinks while drinking beer … that's what happened to almost everyone before," said Marcondes. "This may be the main change today, it is no longer the case."

As a result, the beer giants adapt. Bud Light and Natural Light will continue to be sold in their classic forms. Although Bud Light's sales dropped by more than 5% last year, they remain the best-selling beer in the United States.

But Anheuser-Busch is looking for more and more new ways to convince beer lovers to try a sip. While Blake feels it is too early to announce any other potential flavors of Naturdays, he told Business Insider that the company was exploring other offers.

"We are trying to get people to rethink beer – especially people who may have rejected beer and left," Blake said. "We want them to rethink the drink of their choice, and we think that with Naturadays, the refreshing blend of a strawberry lemonade, we have a winner."