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A big question is what does all this mean for us, at home, in the cushions of our remotes: if even a network as sacred as HBO could be pushed by business leaders to create more shows for better to compete with smartphones, what new era do we enter?
I asked Weidenfeld if he could really see HBO experiencing a game show anytime soon. He was adamant: "Yes, 100%. They must, "and then think for a moment. "They might not call it HBO. All this could go under this WarnerMedia O.T.T. "- an abbreviation for over the top, which is an industry term that refers to a standalone streaming service -" where you can still have premium HBO. But yes, if you pay $ 10.99 a month, they must have volume. "
All our screens are now TVs, and there are is more than ever watching television. More dramas, more comedies, more thrillers, more series of fantastic adventures, more shows with dating, more game shows, more cooking shows, more shows. travels, more talk shows, more exciting comedies, more experimental comedies, more family comedies, more comedy specials, more children's cartoons, more adult cartoons, more series limited, more documentary series, more prestigious dramas, more dramas of young adults, more prestigious dramas of young adults – more, more, more.
In the golden age of what is now called linear television – when watching habits were more predictable and controllable – users had to watch what they wanted to watch when networks wanted it. But the advent of digital streaming video-on-demand platforms (S.V.O.D.s, in business jargon) has broken the 24-hour day into endless possibilities. The once-crucial issues have now disappeared: "Does this show deserve a prime-time spot?" "Would that make it a good introduction?" The success of a given streaming show does not matter. Is not determined by the number of people watching it. but by how many subscriptions it is useful to generate or maintain. The purpose of programming a S.V.O.D. is to create an atmosphere of fullness, to constantly update "so-called shows", supported by enough other theoretically observable objects that viewers do not flee once "Stranger Things" finished. As a producer told me, the function of a streaming service like Netflix is to "basically create surfing on a channel within Netflix" – to lure us into a walled garden where the There are so many plantations that we never dream of leaving.
If you argued that this hyperabundance is, overall, more a good thing than a bad one, you can point to an underlying economic truth of television broadcast in the era of streaming: it puts less pressure on a idiosyncratic series or otherwise "stimulating" because the audience numbers needed to justify the existence of a show are lower than ever. It is difficult to say precisely at what low level – streamers such as Netflix declare their own ratings in the very rare cases in which they reveal them – but certainly well below those observed in the broadcasting and broadcasting era. of television, when real estate in prime time rare. And lower perhaps also that this was historically true even at HBO, where a series as well consecrated as "The Wire" wavered to the limit of oblivion throughout its five seasons, canceled, not canceled and threatened with cancellation, according to the same source. The creator of the show, David Simon, in front of a still lean audience.
In the era of streaming, "you do not need to attract a large audience" to warrant a show, says Ravi Nandan, director of A24's studio-studio's efforts in television, known for his dedication to the production of moderately budgeted and authored material. like the Oscar-winning film "Moonlight". Nandan talked about an appealing and original "Camar Detective" series, the A24, of 2017. A fictional Cold War thriller shot in the 1980s and shot in Romania for peanuts with local talent. the dubbing of Channing Tatum and Joseph Gordon-Levitt, doubled with intentional inhospitality. "For us, it was:" It's a fun experience, "said Nandan." Who knows what's going to happen, but we're at a time when we can take this chance, so why do not we do it? we not? "This presentiment proved true when Amazon bought the series.
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