We are all excited for L & # 39; Irish, but no one is more excited than the Netflix members. Because in the eyes of the streaming giant, Martin ScorseseThe new gangster epic is a one-way ticket to win an Oscar for best film next year. Not having got the highest award at recent Oscars with Roma, new report reveals Netflix launches into positioning L & # 39; Irish as a serious Oscar nominee. In fact, they could even do something they have never done before with one of their movies: give them a broad theatrical release.
Netflix did not go home empty handed at the Oscars last weekend. Their acclaimed film Roma wins Oscars for Best Foreign Language Film, Best Cinematography and Best Director. But Netflix wanted more. They wanted the coveted prize for the best movie. Several voters of the academy confessed anonymously that they have categorically refused to vote for Roma Best Picture because they saw it as a "Netflix movie". People in the industry do not care about Netflix's release model – in their minds, only movies. really count as movies when they are released in theaters. And while Netflix gave Roma an indoor release, it was very limited.
According to THR, Netflix is determined to ensure that the same problem does not happen again with Martin Scorsese's strategy. L & # 39; Irish. By THR, Scorsese wants a theatrical release for the movie, and Netflix is trying to make it happen. To achieve this, "Netflix will have to broaden the three-week theatrical window that it inaugurated in the face of controversy during the rewards season and allow theater owners to declare their ticketing numbers, which the streamer does not have." did not do. Roma. "
Netflix recently joined the MPAA, which is just one step closer to traditional standards. The publication of the counter numbers would be another big step forward. And giving to Scorsese L & # 39; Irish a longer long version certainly makes sense, since Scorsese is the greatest director with whom the streaming service has worked so far. And while L & # 39; Irish Netflix is also planning larger theatrical releases for Steven Soderbergh. The laundromat, David Michôd's The king, Dee Rees' The last thing he wanted, Fernando Meirelles' Pope and the untitled film by Noah Baumbach, currently starring Scarlett Johansson and Adam Driver.
Although the last Academy Awards date back just three days, Netflix has already started implementing its plans for next year. ABC needed 2 to 3 million dollars to broadcast 30-second spots on the Oscars Sunday, and Netflix doubled that amount to broadcast a 60-second teaser for L & # 39; Irish which did not have any real footage.
The Academy does not currently require an exclusive theatrical window on the films to be nominated, but some members of the Academy are more and more worried about it. "People are convinced that if this loophole continues, it could destroy the very concept of cinema," said a member of the Academy at THR. In addition, several members of the Academy argue for a "rule change within the organization that would require a movie to have an exclusive theatrical window of at least four weeks to to be able to claim the big Oscars ". In short, the Academy is trying to do everything in its power to disqualify the current model from Netflix, and Netflix has decided to move on to win more gold at the Oscars.
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