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The launch by Apple (AAPL) of its new seventh generation iPad – the cheapest to date – was the biggest surprise at its Tuesday event. A bigger screen, a full size smart keyboard and support for Apple Pencil are the highlights of the latest iPad model for Apple.
Scheduled for September 30, the iPad is ideal for creative visualization, work, games and learning. With a starting price of $ 329, this is an interesting proposition if you want to buy an iPad. This cheaper version is bigger and better.
Features and specifications
The last asset of Apple's latest iPad is its 10.2-inch screen. It has nearly 3.5 million pixels and a wide viewing angle, making it an excellent choice for an "immersive augmented reality" experience, according to Apple. Enhanced cameras and advanced sensors add to the vivid display of the screen. You can also connect the new Apple iPad to a smart keyboard. Previously, Apple limited this feature to iPad Air and iPad Pro high-end.
The new operating system, iOS 13, offers a unique one-handed typing option. The on-screen keyboard can be repositioned anywhere on the screen. And because the least expensive iPad has just grown, this flexible keyboard option is particularly useful. The updated iOS 13 will arrive on September 19th.
The new Apple iPad is also distinguished by its portability and durability. It weighs only one pound and a 100% recycled aluminum case protects it.
Apple claims that its latest iPad is twice as fast as a Windows PC thanks to its powerful A10 Fusion chip. This faster processing will enable seamless multitasking and games on Apple Arcade.
Of all the outlets of the new iPad, the most important is its price. Starting at $ 329 for a 32GB model, it offers more features than the previous 9.7-inch model. Education customers can get the new Apple iPad for only $ 299.
The device offers everything people already adore in affordable iPhones, with improved display and portability. It is safe to say that the new iPad has brought the previous model closer to high-end models, but at a more attractive price. The package seems to be a win-win for the company as well as the consumers.
Apple is keen on increasing sales
According to IDC's global quarterly newspaper, "The launch of the removable iPad Air at 2T19 has allowed Apple to double its deliveries of removable tablets. At the same time, tablet iPads fell by 7.5% compared to the previous year, the new iPads have not been able to maintain the same pace of upgrades as those launched in 2018.. "
In the third quarter of fiscal 2019, Apple's iPad revenues increased 8.4% year-over-year (year-over-year) to $ 5.02 billion, driven by growth in all of its segments geographical. Apple is optimistic about the performance of this segment in the future.
According to Apple's quarterly figures, IDC estimated the iPad's average selling price of $ 413.01 in the third quarter, compared to $ 401.11 for the same period last year. According to IDC, this indicates that buyers are more likely to use expensive models.
IDC added that Apple's market share increased from 34.1% in the second quarter of 2018 to 38.1% in the second quarter of 2019. It is clear that Apple remains the leader in the tablet market and wants to keep his position. As a result, she wants to grow sales of her affordable iPads. Interestingly, after Tuesday's event, Apple cut prices for its 11-inch, 12.9-inch 1TB iPad Pro from the US $ 200. It seems that the company is doing everything possible to increase sales of its iPad before the holiday season.
Apple's shares posted an intra-day gain of 3.8% and closed at $ 223.59 on September 11th. The positive sentiment following Tuesday's event is expected to continue. In addition, China's decision to exempt certain US products from additional compensation has raised investor optimism.
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