[ad_1]
If recent history has taught ticket brokers anything, it’s that a Super Bowl ticket market doesn’t always do what one expects. Strong fan bases can fall flat. Weather conditions can hamper sales. Supply chain tightening can send pricing into a stratosphere few thought possible.
Super Bowl XLIX fits the latter description, with the tilt between the New England Patriots and Seattle Seahawks being the hottest ticket in gaming history. This Super Bowl was fueled by a glut of presales that underestimated largely a solid market heading into the game, leaving brokers scrambling to fill orders as prices skyrocket. Which ultimately resulted in an astonishing admission price of over $ 8,700 for the cheapest seat in the house on game day. It was a record that should last a long time. Then a pandemic season arrived and created a challenger that no one could have predicted.
In any case, not until a few weeks ago. With Super Bowl LV long overdue as a limited-capacity event, all he needed to send prizes to the moon was the right set of circumstances. What the brokers got was the embarrassment of wealth.
A capacity of 22,000 sites in the event of a pandemic.
A massive donation of NFL tickets to 7,500 vaccinated healthcare workers – about 34% of the total number of game day participants.
A “home” game for the Tampa Bay Buccaneers.
A traveling crowd of the Kansas City Chiefs.
And let’s not forget, one of the greatest quarterback clashes in Super Bowl history, pitting the Buccaneers ‘Tom Brady against the Chiefs’ Patrick Mahomes on February 7.
As a result, brokers follow the highest ticket prices they’ve ever seen so far from an event. According to the TickPick secondary ticket market, Super Bowl LV sets two records, with the highest average ticket sales prices ($ 9,439 Tuesday morning) and the highest admission prices ($ 8,003 Tuesday morning), according to the data recorded by the broker. . Another online marketplace, TicketIQ, set the entry price at just over $ 8,600 on Tuesday.
Remarkably, these prices actually fell as availability started to increase and other tickets became available in the secondary market. TicketIQ data puts online availability at just over 1,500 tickets on Tuesday. A brokerage source also revealed the breakdown of players and coaches for the game – two complimentary tickets for each Chiefs and Buccaneers player, each also entitled to purchase four additional tickets at prizes totaling $ 3,650. per seat in the best lower bowl availability. Each coach and manager-level employee for teams is also allocated two additional seats with the right to purchase two supplements each.
The total ticket allocation for both teams could reach over 1,000 seats. This means that between the two teams and the league’s donation to healthcare workers, there will be 13,500 tickets to split between sponsors, fan deals, and whatever the league holds for other franchise owners, teams. or officers who will be awarded part of the prize. heels.
It’s not a lot. And as the game gets closer, brokers expect inventory to tighten.
“If the decline of the last few days continues for a bit longer, I think there will be a time when there will be no more ‘flow’ from the usual places,” a mid-level broker told Yahoo Sports . “At some point, this inventory is going to hit a wall and become what it is. There won’t be the normal lanes to get out and try to collect more blocks of tickets. And that’s when I think it’s going to get really high. Later next week [game week] will be one of the most interesting things to watch in a long time. “
With plenty of time to watch the market unfold, TickPick provided its more interesting look at ticket stats. Among them:
For now, that Florida audience seems to be coming together for Tampa Bay.
Learn more about Yahoo Sports:
[ad_2]
Source link