[ad_1]
When you promise to "eat with integrity," you should probably make sure that your own house is in order. Chipotle Mexican Grill, it seems, is the proverbial resident of the glass house that throws stones.
We have been calling Chipotle for years because of its constant denigration towards breeders. Its advertising campaigns are intended to mislead consumers about how cattle and hogs are raised, raising fears that traditional beef and pork will be contaminated with toxic levels of antibiotics and hormones. . Chipotle, however, sells "foods with integrity", where burritos are made with ingredients from happy cows and pigs.
Even the black-eyed Chipotle sustained in the fall of 2015, when dozens of people were infected with E. coli, forcing the temporary closure of nearly 50 stores, did not deter the restaurant chain from forging a quick relationship and informal with the truth. While the Chipotle stock dropped that year, "food integrity" remained the company's marketing theme.
Chipotle was not the first food company to suffer financially from E. Coli, and it will not be the last. But when you're touting "integrity" as a core business value, but you need a team of lawyers to save the virtue of your business, you may want to re-evaluate those values.
Two recent examples of Chipotle's true colors took place this week in courtrooms on opposite shores.
In the northern California district, Chipotle agreed to settle a $ 6.5 million consumer lawsuit allegedly used as a misleading marketing tactic without GMOs. Consumers alleged in 2015 and 2016 that Chipotle had used in-store signs indicating that its products were non-genetically modified, which was misleading because the meat and poultry came from animals reared with genetically modified foods and the products Dairy products were made from milk from these animals.
In New York, Mayor Bill de Blasio's office filed a lawsuit alleging that Chipotle had violated "almost every aspect" of the New York Fair Workweek Act.
The allegations in the lawsuit state that Chipotle has not informed the workers in advance and in a timely manner of their schedules. The complaint also alleges that Chipotle did not receive the written consent of the workers nor pay compensation for the last-minute changes to their schedules, nor for the "clopenings", AKA closed the shop and reopened it. the next morning. More than 30 workers from five different locations in Brooklyn Chipotle complained.
The New York Department of Consumer and Workers' Protection is investigating 11 Chipotle sites in Manhattan, and the suit is demanding "at least" a million dollars in worker restitution and additional penalties.
Unfortunately, this week's events are probably just an inconvenience for Chipotle. With 2,491 stores, the company's business figure for 2018 was $ 4.9 billion, up about 8.7% from 2017. Bright numbers and continued growth suggest that "nutrition with integrity" will remain the central theme of marketing, regardless of the number of stones thrown across the Chipotle glass house. .
[ad_2]
Source link