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The unveiling of the iPhone on Tuesday at Golden State will be one of a kind, from a certain point of view. Of course, new smartphones will be launched, but we could talk about it in the context of the classic half-glass-full-or-empty puzzle.
Three new iPhones – the successors of high-end XS and XS Max and cheaper XRs – are expected. The half full part is that Apple is apparently ready to include some key upgrades of these.
The two admiral ships – with, it seems, a beacon "Pro". among many other assumptions – would be equipped with powerful cameras with artificial intelligence, inverted wireless capabilities and harder shells. The successor to the XR would now have a dual-lens camera and the same A13 chip that the high-end should use.
Apple does not comment on speculation or rumors.
The half empty part, meanwhile, is that no 5G device will be introduced – at least in this round. It would have been logical to have at least one this year with the rest of the pack putting their respective hats in the next generation game, but we all know that there have been obstacles on the road ahead. # 39; Apple.
But Apple could do something about it: July 25, he announced the acquisition of the majority of the smartphone modem from Intel. In other words, the $ 1 billion deal will give Apple the ability to create its own 5G modems for its iPhones.
The company can not afford to delay it further. Virtually everyone in the kingdom has already published, will be soon or at least plans to launch a 5G mobile in one form or another. This is going to be a complete shock if Apple pushes its 5G phone even further in 2021, as some whispers claim.
This year was mainly described as a "sabbatical year" for the smartphone industry, largely due to the advent and actual deployment of 5G. Samsung and Huawei, along with almost everyone else, are now offering their respective 5G devices, although the coverage is not widespread or uneven in the regions that own them. Being first or first does not hurt, after all.
If Apple actually plans to launch an iPhone 5G in 2019, this delay could be a blessing in disguise: they can use this sabbatical year to carefully study the field of 5G for what should be a great launch 12 months from to present. After all, Apple does not always offer the first in the devices.
Which leads to an important question: Will Apple users – including the toughest – postpone their iPhone updates this year and wait for the expected 5G iteration for 2020?
Recent history and logic indicate that 2019 devices are the end of another cycle of the iPhone. Progressive upgrades – or symbolic, as one might call it – have been made to iPhones in anticipation of major upgrades, notably the iPhone 6 of 2014 and the iPhone X, which is celebrating its 10 years, in 2017. However, it is important to remember that Apple has introduced critical upgrades such as dual-lens cameras and wireless charging, as well as increasingly powerful chipsets.
We can not blame the sector and the observers for having low expectations for this year's iPhone event. But, whether they like them or hate them, Apple will continue to sell, especially considering the fact that the company has really beefed up its game in its service and accessory units, which have taken over for the decline in recent memory iPhone sales.
The situation could still play in the hands of Apple.
To the extent that iPhone sales could decline, the decline will not be enough to make him forget, because a company is still threatening to break the billion dollar mark at any time.
So we can consider Tuesday's event as a stage on the iPhone 5G scene, or whatever we call it.
Unless, of course, Apple achieves an absolute stun, which has never been seen, in its vaunted "One last thing". segment to the keynote.
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