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The clubhouse is growing. Co-founders Paul Davison and Rohan Seth announced today that the app is no longer accessible by invitation only. About 10 million people are currently on the waiting list, confirms a spokesperson, and they will be gradually added to the app over time. (Essentially millions of users won’t be added today, but apparently if you try to sign up again you will be able to.) Along with the news, Clubhouse introduced a new logo, as well as a new app icon: Justin “Meezy” Williams, manager of rapper 21 Savage.
“The invitation system was a big part of our beginnings,” a blog post about the changes states. “By adding people in waves, welcoming new faces each week into our Wednesday directions, and chatting with the community each Sunday at Town Hall, we were able to develop the Clubhouse in a measured way and keep things from happening. break like we did. escalation.”
The change comes just a week after Clubhouse launched its DM product, Backchannel, which the team says has now seen 10 million messages sent on the first day of launch and over 90 million in the first week.
Of course, the opening of the application comes in a context of increasing competition. As Clubhouse developed its product and acquired a waiting list, other social audio products, like Twitter Spaces, became available to everyone. If Clubhouse is to compete and continue to acquire new users, it will need to ensure that everyone can actually access them. Part of that journey was bringing the app to Android, in addition to iOS, and the second major step is now complete, which is removing any barriers around signing up new users.
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