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The Croods: A New Age took first place at the Thanksgiving weekend box office after debuting Wednesday.
The animated family comedy grossed $ 9.71 million domestically and $ 14.22 million globally, according to Variety.
While the earnings were impressive for the pandemic box office, it was a disappointing result compared to the usually healthy Thanksgiving returns of previous years.
Top movie: The Croods 2 triumphed in its debut weekend at the box office with $ 9.71 million domestically, according to Variety
The Croods 2 also had the benefit of being the only new big movie to hit theaters in the United States, with the big movie studios moving most of their high profile projects to 2021.
“ This level of activity is a far cry from typical Thanksgiving weekend posts, but success and failure in the midst of a pandemic must be seen in relative terms, ” said Shawn Robbins, chief analyst at Box Office Pro.
The success of the film suggests that parents are still interested in films that the whole family can watch together.
While many viewers are not interested in visiting theaters amid the coronavirus pandemic, even those looking to see a movie on the big screen cannot in major markets.
Theaters have remained closed in some cities, including Los Angeles and New York, and others have been forced to close for financial reasons.
Mixed bag: The Croods 2 is on track to break Tenet’s record for the biggest box office of the opening weekend since theaters reopened, but it’s still paltry compared to the days before. -pandemic
Fewer Options: In recent years, a big-budget movie making its Thanksgiving debut would have played in around 4,000 theaters, but now The Croods 2 could only play in 2,211 locations.
In recent years, a big-budget movie making its Thanksgiving debut would have played in around 4,000 theaters, but now The Croods 2 could only play in 2,211 locations.
Still, Universal, the distribution company of The Croods 2, seemed thrilled with the film’s success, as it could break Tenet’s record for the best opening weekend since theaters reopened during the pandemic.
Thriller Christopher Nolan grossed $ 9.35 million in its first three days.
“Doing the kind of business that we do in what is obviously a very difficult theatrical landscape is very rewarding,” said Jim Orr, president of national distribution for Universal.
Robbins added, “ The fact that this film exceeds expectations in a less than halfway operational market indicates that moviegoers, especially families, are missing out on the big screen experience and looking for it where it’s safe and possible. . The industry still has a difficult road to travel during the winter. But Croods’ debut is a preliminary sign of the resilience cinemas can show in the long run.
Going Strong: Behind the Croods 2 was last week’s best movie, Vince Vaughn’s serial killer comedy Freaky, which grossed $ 770,000 in the US and $ 1.1 million worldwide.
China proved to be a big part of The Croods 2’s international success, with the country accounting for $ 19.2 million of the film’s $ 20.8 million in international revenue.
Universal has been more willing to release films during the pandemic than other major studies, as it signed a deal with AMC and Cinemark theaters to allow it to release movies on expensive VOD platforms within weeks if it doesn’t. fails to win enough theaters when it opens. weekend.
In turn, theaters derive some of the benefits of digital rental.
Behind The Croods 2 was last week’s best movie, Vince Vaughn’s serial killer comedy Freaky, which grossed $ 770,000 in the US and $ 1.1 million worldwide.
The Robert De Niro family comedy War With Grandpa proved resilient after its debut in mid-October. He came in third with $ 644,000 domestically and $ 892,000 overseas.
Third Place: Robert De Niro’s family comedy, War with Grandpa, has proven its worth after making its debut in mid-October. He came in third with $ 644,000 domestically
Good performance: Kevin Costner and Diane Lane thriller Let Him Go was right behind with $ 453,000 in 1,447 theaters, for a total of $ 8.7 million
Going strong: Liam Neeson’s thriller Honest Thief proved to be persistent with weekend earnings of $ 350,000, totaling $ 13.5 million over eight weeks
The Kevin Costner and Diane Lane thriller Let Him Go was close behind with $ 453,000 in 1,447 theaters, for a total of $ 8.7 million.
The horror film Come Play was the fifth highest grossing film of the weekend with $ 387,000.
Liam Neeson’s thriller Honest Thief has proven to be persistent with weekend earnings of $ 350,000, for a total of $ 13.5 million over eight weeks.
Old school: To consolidate nostalgia-based sales, distributors re-released classic and contemporary holiday films, like the 2003 comedy Elf, which grossed $ 315,000 domestically.
Oldies: The Santa Clause (1994), which stars Tim Allen also did well with an additional $ 170,000
In order to solidify nostalgia-based sales, distributors re-released classic and contemporary holiday films, like the 2003 comedy Will Ferrell Elf, which grossed $ 315,000 domestically in its third week of return to theaters.
Santa Claus (1994), which stars Tim Allen, also did well with an additional $ 170,000.
Although his box office earnings were a disappointment in the midst of the pandemic, Tenet continued to hold on with $ 300,000 over the weekend, for a total of $ 57.4 million.
The National Lampoon Christmas vacation rounded out the top 10 and recent reissues, with $ 169,000 earned domestically.
Stay in Power: Although his box office earnings were a disappointment amid the pandemic, Tenet continued to hold on to $ 300,000 over the weekend, for a total of $ 57.4 million
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