The Croods Most open New Age box office since the start of the pandemic



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The prehistoric Crood family is challenged by a rival family the Bettermans, who claim to be better and more evolved.

Universal

“The Croods: A New Age” was stunned at the box office this weekend, carrying the biggest opening of any movie released during the pandemic.

The animated sequel grossed an estimated $ 9.71 million domestically over the course of Friday, Saturday and Sunday, bringing the five-day Thanksgiving weekend total to $ 14.22 million.

Internationally, the Dreamworks film is on track to post $ 20.8 million in ticket sales, bringing global transportation to around $ 35 million for its debut.

“Given the market constraints, the performance of ‘The Croods: A New Age’ shows that the family audience was indeed interested in going to the movies,” said Paul Dergarabedian, senior media analyst at Comscore. “Despite the film’s availability on home video in the not too distant future, the experience of filming on the big screen won over audiences around the world who showed up in solid numbers.”

There was some skepticism about the performance of “The Croods: A New Age” over Thanksgiving weekend. Before the holidays, coronavirus cases had continued to reach new highs and the number of theaters open to the public was declining. There were fears that moviegoers would jump on a trip to the movies.

On Sunday, the number of theaters opened in the United States and Canada was 2,267, or about 38% of theaters open in the same time last year.

Instead, the film drew the biggest box office opening since Disney released “Onward” in March ahead of nationwide lockdowns. That figure also beats Warner Bros. “Tenet,” which had an opening of $ 9.35 million on Friday, Saturday and Sunday of Labor Day weekend.

“The fact that this film exceeds expectations in a less than half operational market and posts the highest opening yet in the era of the pandemic indicates that moviegoers, especially families, are missing the experience. from the big screen and look for it where it’s safe and possible. yes, ”said Shawn Robbins, chief analyst at Boxoffice.com. “The industry still has a tough road ahead during the winter, but the debut of ‘Croods’ is a preliminary sign of the resilience theaters can show over the long term.”

Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal owns Dreamworks Animation.

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