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Something big is bubbling.
The thirst for seltzer at the tip of America is just beginning – at least that's what the creators of Fizz Fight, a brand new festival and tasting contest celebrating the official glass of the summer of 2019, are all about .
For only $ 30 ($ 40 after September 1st), guests will be promised unlimited samples of over 60 varieties of alcohol sorbet during their three hour main event, which will take place on Saturday 14th. September. For $ 20 (or $ 30 after September) 1), VIP fizz fans will enjoy an extra 30 minutes of tastings plus Seltz loot.
Expected brands include White Claw, Smirnoff's sparkling Seltzer, Seltzer's natural light, Truly Spike & Sparkling sparkling water and Wild Basin. A fleet of food trucks will also be present to relieve the participants with a drunken nibbling case.
Seltzer Stans outside of Denver may not be totally unexpected. Delish reports that Fizz Fight hopes to install pop-ups in key markets such as Austin, Atlanta, Los Angeles, Miami, New Orleans, San Diego and Tucson.
Hard Seltzer has seen a resurgence this summer, thanks in part to the White Claw brand, recognized as a "basic" drink, that even hipsters and alcoholic snobs can not deny. Since most varieties have sugar, carbohydrate, calorie and AVV levels comparable to those of standard domestic beverages, experts say that the industry is benefiting mainly from a trend towards pseudo-adult bevs. healthy.
Now, more and more major brands of national breweries are getting on the bandwagon, including alcohol, including Pabst Blue Ribbon's Stronger Seltzer with 8% ABV and Four Loko's Sour Seltzer with an incredible 14%.
Even Natural Light, a "Natty Light" k, throws its cap into the ring, tweeting last week: "That's right, we made a saddle." The pillar of the drum party clearly knows its audience, having recently unveiled its 24 pack of Natural Light Seltzer lamps, as well as a knock against many other brands offering only 12 cans. .
"Oh, you only come in a pack of 12?" they write. "It's cute."
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