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A Disney executive thinks customers are more appreciative of theme parks if they do not spend the whole day waiting in line.
The president of the parks, experiences and products of Walt Disney Company, Bob Chapek, recently spoke about the crowd and the Disney Parks experience. He defended the opening of Star Wars: Galaxy's Edge at Disneyland in California, claiming he considered the supposed absence of long lines of alignment as a victory.
"The 10-hour lines are not a sign of success. Frankly, this must be seen as a sign of failure.
In early July, guests said Disneyland felt less crowded than usual. Many insisted that the popular rides did not have the usual long queues, even in the new popular countries like Star Wars: Galaxy's Edge.
STAR WARS: THE GALAXY'S EDGE RIDE CELEBRATES THE MILLION OF RIDERS SINCE ITS OPENING ON MAY 31
"The deep secret is that we do not intend to have lines," Chapek told CNBC. "If you build enough capacity, the rides do not go down and the system runs at 99% efficiency, you should not have 10-hour lines."
Chapek seems to be referring to reports on waiting times for Hagrid's Magical Creatures motorcycle adventure at the Universal Studios Islands of Adventure in Orlando, Florida, which took more than 10 hours to open.
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"One of the benefits we got with the opening of the original Galaxy's Edge is that we did not have the wait," explained Chapek.
"The 10-hour lines are not a sign of success. Frankly, this must be seen as a sign of failure.
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In early August, Disney General Manager Bob Iger reported a drop in the number of visitors to the parks and the impact of Galaxy's Edge on a profit appeal. According to his comments, it appears that several factors played into the fact that fewer visitors than expected went to the park. (Attendance would have decreased by 3% in the company's national parks.)
Iger said, "Some people stayed away simply because they expected it was not an exceptional customer experience.
Fox News's Alexandra Deabler contributed to this report.
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