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mercedes-benz has unveiled a concept simplex vision that reinterprets the historic simplex as an electric two-seater with freestanding wheels and a digital display in place of the grid. the german manufacturer unveiled the updated 120-year-old design at the mercedes new design center in nice, france, saturday (september 16th).
images courtesy of daimler
the name simplex comes from the line of luxury simplex cars that mercedes produced from 1902 to 1909. at that time, the simplex had a modern front-engine, rear-drive layout with a radiator ahead of the engine.
like the original, the reimagined model features meanwhile, the radiator blends a dominant frame in pink with an opening in the form of a large lens-shaped 3D display that displays the vintage mercedes logo.
inside the car, with minimal cockpit displays in context-sensitive info like speed and navigation through projections. steering column, switches, and instrument panel are inspired by motorcycles and nautical design. the color-and-trim concept, including the azure blue upholstery cover which transitions seamlessly into the footwell, is inspired by the colors of the French Riviera.
it is unlikely that it will exist, unless it is mercedes-benz decided to update the concept of safety. this is more an illustration of mercedes' ability to merge the history of its DNA with the technology of today: 'Only a brand that is as strong as mercedes-benz is capable of the physical symbiosis of history and future. the 'vision mercedes simplex' symbolizes the transformation of the brand-specific luxury of mercedes-benz, says chief design officer gorden wagener.
kieron marchese I designboom
Sep 16, 2019
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