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Tyler "Ninja" Blevins raised a few eyebrows yesterday when he announced an exclusive first look at Gears 5In the countryside. The game is published by Microsoft and Blevins has a contract to broadcast exclusively on the streaming platform owned by Microsoft, Mixer.
Critics and other broadcasters wondered whether playing the game was an additional sponsorship, part of Blevins' existing contract, or simply special treatment because of its success on Mixer. Mike Futter, journalist and analyst of the gaming industry, tweeted that even if Blevins did not receive additional payment for streaming Gears 5"If this is part of his contract, viewers should know it." In a tweet, Blevins said that he was "partnering with Microsoft" for the feed.
A representative of the mixer said The edge Blevins "received a free copy" of the game, but they hinted that he was not obliged to broadcast it. The details of the exclusivity agreement between Blevins and Mixer are not disclosed, making it difficult to know whether there are any commitments other than the use of the platform.
"Mixing partners are paid for streaming on the service, but they choose which content to broadcast and when, "said the representative. "Mixing partners are required to comply with the FTC's guidelines for testimonials and testimonials."
Members of the gambling community said that the exclusive stream left "a bad taste", like YouTuber Jon of Many A True Nerd, tweeted. While it makes sense that Microsoft uses Blevins, which has gathered less than 2 million fans on Mixer less than a month after joining the platform, to promote its game, Jon argued that 39, a "well-known Gears player would have made more sense."
"This is another example of a streaming platform that is helping to build already huge communities," Jon tweeted.
It is hard to divorce that Blevins had the opportunity to run an exclusive campaign of a highly anticipated Microsoft game on a platform owned by Microsoft. Blevins played Armament of war in the past and started his career playing Microsoft Halo series, but current critics doubted that Blevins would have had the same luck with the game if he was still streaming on Twitch.
"As the streamers start signing chords with Mixer, we'll have to keep that in mind," Futter tweeted. "Microsoft's relationship means that extra attention to disclosure will be important."
The question of whether Microsoft will continue to do so for some of its other big upcoming games, such as Halo Infinity. Will Mixer streamers have exclusive upstream access to games published by Microsoft, before Twitch's streamers and YouTube creators? Microsoft spokesman did not comment. The edge requested additional information.
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