The exclusive tactics of Epic Store works pretty well

Players are more likely to try new storefronts such as the Epic Games Store if the supply of products is correct … and if it is exclusive.


Exclusives are and have always been part of the laws of attraction for players. Exclusives such as Spider-Man, Horizon: Zero Dawn and God of War are proven PS4 sellers, just as Halo was for the original Xbox. Exclusivities now fragment the computer gaming market in order to exploit this formula. Epic Games' penchant for the purchase of timed exclusivity rights for its new PC showcase brings a new dimension to the competitive landscape.

According to one new survey of the analysis company SuperData, this approach works pretty well to attract players. The poll notes that 70% of active players are very likely to try a new showcase if this is the only place to play and buy specific games. This bodes well for Epic Store, which has a growing library of timed exclusives ranging from big AAA games like Borderlands 3 up to AA titles like the new Obsidian The RPG of the outside worlds, which ignores Steam but is available on the Windows Store.

The biggest Epic strategy currently is not to beat Steam, make sure the big games do not come out on Steam. Epic plays for a war of wear.

The Epic store could eventually flourish thanks to this business model, despite the fierce controversy of the PC player community. While the survey is not definitive and does not really represent paying customers, the interest seems to be there. This is the beginning of the intention and Epic has other incentives, like free monthly games, to win players.

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Read more: Epic Store's attack on PC games, says former Valve employee

Whether Epic Store thrives or dives or not depends on a few factors. Until where will the store fragment the market? Right now The only thing the Epic store has to go to is exclusives, but poaching too many titles from Steam could have a significant impact on the overall health of the platform.

With its billions fortified, Epic is able to convince developers and publishers to bring games in his store. Epic pours money for exclusive offers and softens the pot by allowing developers to keep 88% of all revenue from game sales, as opposed to 70% of Steam. Thus, not only have the developers promised more money over time, but they will be paid immediately to bring their titles to Epic Store.

The store, however, needs a lot of work.

At present, the digital market is very dilapidated and looks like the old kids' Geocities blog instead of a feature-rich gaming bazaar. Epic Store lacks the most basic features, including a shopping cart, and even lacks backups in the cloud.

Once these basic needs are met, the exclusivity of the store could appeal to the players and the features themselves could allow players to stay more closely connected to the ecosystem.

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