The Klatch Coffee branch in San Francisco made waves this week with its new $ 75 menu item, a cup of coffee called "Elida Natural Geisha Experience 803". The roasting company said that she was the only one in the United States to serve the natural Gesha of the Lamastus family in Boquete, Panama, which hit the record of $ 803 a pound at auction last July. . ABC discussed with the co-owner of the SF site, Bo Thiara:
Thiara thinks this market is ready for $ 75 Panamanian coffee.
"San Francisco is one of those places where people enjoy good things!"
If this is the case, Klatch Coffee's latest offer is the best of the fine, at least according to the Best of Panama competition.
"These are the Oscars for coffee! Like wine, on a scale of up to 100, this coffee has got the highest rating of all time! Exclaims Thiara.
The luxury of coffee continues to inspire leading brands in various industries – Cadillac, AT & T, Capital One and even the Moleskine notebook maker – to launch coffee shops to enhance "brand experiences". The luxury watch company Breitling has announced the latest example, Esquire reported on the opening of the Breitling Coffee House in a Jelmoli department store in Zurich:
It looks like this hybrid is split in half, with half the shop being your usual shop and the other half, this industrial cafe, both retro and modern. You can see the new Breitling superoceans, then have a drink to think about your big purchase.
Califia Farms unilaterally declared Thursday, May 16, to be the first National Oatmeal Day. To promote milk substitute latte, the company has partnered with more than 70 renowned coffee shops in New York, Los Angeles and San Francisco to offer free coffee beverages based on oatmeal mix and barista of Califia Farms. By press release:
"In Califia, we offer products for everyone, at every stage of their wellness journey, which are better for people, better for the environment and much better in terms of taste. We have now created a line specifically designed around oats to give more options to the population and meet the growing demand for dairy-free alternatives, "said Greg Steltenpohl, founder and chief from the management of Califia Farms. "By celebrating the very first day of oatmeal, we hope to encourage more people to use herbs, to reap the benefits, and that dairy-free products can truly taste delicious.
North of the border, the Canadian non-dairy dairy company Happy Planet also undertakes oat-based procedures behind the bar with a brand new Barista Edition oatmeal. HP Marketing Manager Kyle Marancos told DCN that the company had collaborated with trainers and Q cabinets from many roaster companies before choosing the final product: available from wholesale distributors on both US coasts, or at a price of $ 4.49 per 32 ounce carton. From Happy Planet:
"The move to sustainable food options is not a fast food trend," says Rex Sheehy, president of Happy Planet. "Our consumers are increasingly passionate about taking care of our planet and our brand shares that passion. Our oats use seven times less water than almond or cow's milk and our products are packed in plant cartons, making Happy Planet the best choice for the planet. "
The environmental science publication, Mongabay, this week proposed a Q & A session with Dean Cycon, founder of Dean's Beans Organic Coffee. Topics covered included agroforestry, women's empowerment and many specific issues at the origin:
Coffee cooperatives are becoming more sophisticated in agroecology and are finding new information too. Recently, we learned a lot about the trees that attract the favorite insects of which birds. Ecology quite deep, actually. Farmers are really excited to incorporate this information into their tree planting decisions. I have never met a coffee producer who does not fully adopt agroforestry. Conceptually, this corresponds to their traditional beliefs. Practically, it works.
The innovative manufacturer of equipment for industrial coffee, BKON, has obtained some laboratory results, indicating that its RAIN technology extends the freshness of cold coffee to a maximum lifespan of 120 days. The Spoon has resumed collaboration with third-party lab EMSL Analytical Inc. and a "large artisanal roaster:"
The twelve-month study included periodic tests of flavors and aromas to determine when the first major quality decline occurred compared to traditional methods of preserving freshness. The parties found that one SKU remained constantly fresh to taste for 120 days, while another SKU lasted 180 days before the taste qualities of the cool apices were lost.
The Department of Psychology at the University of Portsmouth, England, has published other scientific news, where Dr. Lorenzo Stafford, an olfactory expert, published this week a study that indicates that coffee drinkers do not recognize not only smell of coffee faster than non-drinkers, they feel it more strongly. ZME Science had more:
The team explains that drug signals (such as the smell of an alcoholic beverage) can trigger cravings among users. However, the team wanted to check if the relationship was working in the opposite direction: whether or not heavy drinkers could better perceive and react to the smell of coffee. Their study is the first to show that this is true, at least with weakly addictive drugs such as coffee. The more we want this mug of warm goodness, the better we sniff it wherever it hides. The results suggest that heavy coffee drinkers were more sensitive to the smell of coffee and that this smell was related to their cravings.
Business Report magazine named Donna Saurage, sole director of CCC Holding, parent company of Community Coffee Company, one of her influential women in 2019. Saurage married Henry Norman Saurage III, owner of third generation coffee in the 1950s, then officially took control of this century-old business after the diagnosis of ALS committed by his late husband five years ago:
In the 1980s, Saurage helped found and launch Community Coffee Places, bright and colorful stores in six cities in Louisiana where coffee and tea were at the center of their concerns. Customers could buy whole grain coffee and redeem coupons for merchandise or a percentage of their purchase. The stores were a resounding success and, says Saurage, forerunner of today's coffee shops.
Howard Bryman is the Associate Editor of Roast Magazine's Daily Coffee News. He is based in Portland, Oregon.