The fake video of the sinister Mark Zuckerberg puts Facebook to the test | Technology



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A falsified video of Mark Zuckerberg delivering an alarming speech has been posted on Instagram, a waterfall that tests Facebook content moderation rules.

The videos known as "deepfakes" use artificial intelligence to manipulate the appearance and voice of individuals, often celebrities, into theoretically realistic sequences. They are likely to become the next wave of battles for online misinformation.

The clip, released four days ago, casts a gloomy look at the founder of Facebook, boasting about his power, and posing as a legitimate news program.

"Imagine that for a second: a man who totally controls the billions of stolen data, all their secrets, their lives, their future," said the fake Zuckerberg. "I owe everything to Specter. Spectrum has shown that whoever controls the data controls the future. "

The video was made by a team including artists Bill Posters and Daniel Howe and advertising company Canny, according to Vice. Spectrum is the name of a recent installation of the artists, and included other deepfakes by Kim Kardashian, Freddie Mercury, Donald Trump and Marcel Duchamp, among others.

Facebook said the video did not violate the rules of the site. "We will treat this content in the same way that we treat all the wrong information on Instagram," said an Instagram spokesperson. "If third-party fact checkers flag it as false, we'll filter it from Instagram's recommendation surfaces such as Explorer and hashtag pages."

The article, as explained by Posters, is intended as a commentary on the collection and use of private data by technology companies. "The fact that citizens' data – including intimate knowledge of political tendencies, sexuality, psychological traits and personality – are made available to the highest bidder, shows that the industry of the world is the best. Digital influence and its associated architectures pose a risk not only to human rights our democracies in general. "

The video comes after Facebook refused to delete a manipulated video of Nancy Pelosi even after seeing it millions of times. The video, which was slowed down to give the impression that Pelosi was drunk and who blurred his words, was shared by Trump's lawyer, Rudy Giuliani.

While Facebook did not delete the video, he said that he had downplayed his appearance in the news feeds.

"There is a tension: we are working hard to find the right balance between encouraging freedom of expression and promoting a safe and authentic community, and we believe that reducing the distribution of non-genuine content is detrimental to this balance," he said. said a Facebook spokesman in May. "But leaving something on Facebook does not mean it should be distributed – in other words, we allow people to post it as a form of expression, but we will not show it to anyone. News Feed summit. "

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