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Rage 2
Bethesda
Yesterday it was … interesting.
I wrote an article titled "If you do not know that the "Rage 2" of Bethesda is published in four days, I would not blame you,"In which I evoked the fact that I found it odd that there seemed to be a relative vacuum of buzz and marketing surrounding the release of Rage 2 this Tuesday, a game that I sincerely hoped, but was quite surprised to learn that it was suddenly around the corner, with little fanfare.
That led to some … comments from the official Twitter account of Rage 2 about me and my article:
It quickly turned into something. Jason Schreier shared the tweet and reminded everyone that Bethesda was the same company that had blacklisted Kotaku in the past 4.5 years for reporting leaks, and had a notoriously strange relationship with the press. YongYea make a video about Bethesda, "targeting a childish journalist", who already has 141,000 views. My mentions were full of people in some camps, first a split between those who thought it was weird that I have not seen marketing since. Rage 2 as they had seen a ton, or others who had no idea that the game was released in less than a week, and my article and this episode on Twitter were the first to hear about it. But then, things escalated and the split was made between those who said that they were now boycotting the game because of this tweet and those of other colorful Internet users. Rage 2 for being immersed in a so-called "game journalist" who deserved it.
So what am I doing all this?
It does not matter, although I found it interesting. All of this exchange on Twitter has turned into a little marketing for Rage 2, which was, I suppose, the intent of the engagement in the first place.
I believe that the Rage 2 account only plays a character, one who has "the attitude" of the game itself, then expect me to disdain something to try to play a "clean epic" is rather a mark on this game. did I mean when I said it was "on the mark" in my answer, even if some interpreted it as "on the mark" because Bethesda did not have the slightest passion for the press . I guess it works like one or the other, but until yesterday I was chatting with Bethesda PR from time to time and I had no personal problem with them at that time. day. I was trying to get a Rage 2 review the copy before all that, but who knows if this is still in the cards. If it does not matter, I'll buy the game and play it. I'm really looking forward to it!
But it's easy to see how this type of tweet, brand jokes account, only widens divisions already present in the industry. I had to tell people that no, it was not worth boycotting an entire party because of a tweet that you did not like, but there is a crowd that is so anti-business at that that's when they'll use any excuse editor like that. But on the other hand, an official gaming account trying to fire a reporter reveals a different crowd, that of the door that should not be named, who lives only to see "arrogant and corrupt" game journalists put in their place, as my mentions now indicate.
In the end, my thoughts:
- Rage 2 really did not have the best marketing campaign in total for a game that looks like an essential potential hit for Bethesda. This may be due in part to targeted advertising campaigns that hit some people hard and to people who miss them completely.
- There is no need to boycott the purchase of a game because of one tweet that you do not like, and I do not encourage it. But you are doing yourself.
- He who managed this account was perhaps not the best call, considering that he had deterred at least a number of people and fueled this war between fans, journalists and publishers, in which we are eternally locked up.
- I do not know if all this will put me on some kind of blacklist, but if it does, it would seem rather mean and absurd, given that the original purpose of the article was to d & # 39; # 39; inform people of the existence of a promising game to watch. However, negative coverage should not result in a blacklist either.
- I'm always looking forward to playing Rage 2but I do not intend to criticize Metacritic, given all these nonsense, because the score is likely to be questioned, whatever it may be. But I'm not sure yet, and whatever, I'll describe it in one form or another.
In short, my life is weird.
Follow me & nbsp;on Twitter& nbsp;Facebook& nbsp; and & nbsp;Instagram. & nbsp; Read my new science fiction thriller novel & nbsp;Herokiller, now available in print and online. I also wrote & nbsp;The trilogy born of the earth.
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Rage 2
Bethesda
Yesterday it was … interesting.
I wrote an article entitled "If you do not know that the" Rage 2 "of Bethesda comes to fruition in four days, I do not blame you", in which I explained the fact that I found strange that there seemed to be an empty parent of buzz and marketing surrounding the release of Rage 2 this Tuesday, a game that I sincerely hoped, but was quite surprised to learn that it was suddenly around the corner, with little fanfare.
That led to some … comments from the official Twitter account of Rage 2 about me and my article:
It quickly turned into something. Jason Schreier shared the tweet and reminded everyone that Bethesda was the same company that had blacklisted Kotaku in the past 4.5 years for reporting leaks, and had a notoriously strange relationship with the press. YongYea made a video on Bethesda, "child-friendly", which already has 141,000 views. My mentions were full of people in some camps, first a split between those who thought it was weird that I have not seen marketing since. Rage 2 as they had seen a ton, or others who had no idea that the game was released in less than a week, and my article and this episode on Twitter were the first to hear about it. But then, things escalated and the split was made between those who said that they were now boycotting the game because of this tweet and those of other colorful Internet users. Rage 2 for being immersed in a so-called "game journalist" who deserved it.
So what am I doing all this?
It does not matter, although I found it interesting. All of this exchange on Twitter has turned into a little marketing for Rage 2, which was, I suppose, the intent of the engagement in the first place.
I believe that the Rage 2 account only plays a character, one who has "the attitude" of the game itself, then expect me to disdain something to try to play a "clean epic" is rather a mark on this game. did I mean when I said it was "on the mark" in my answer, even if some interpreted it as "on the mark" because Bethesda did not have the slightest passion for the press . I guess it works like one or the other, but until yesterday I was chatting with Bethesda PR from time to time and I had no personal problem with them at that time. day. I was trying to get a Rage 2 review the copy before all that, but who knows if this is still in the cards. If it does not matter, I'll buy the game and play it. I'm really looking forward to it!
But it's easy to see how this type of tweet, brand jokes account, only widens divisions already present in the industry. I had to tell people that no, it was not worth boycotting an entire party because of a tweet that you did not like, but there is a crowd that is so anti-business at that that's when they'll use any excuse editor like that. But on the other hand, an official gaming account trying to fire a reporter reveals a different crowd, that of the door that should not be named, who lives only to see "arrogant and corrupt" game journalists put in their place, as my mentions now indicate.
In the end, my thoughts:
- Rage 2 really did not have the best marketing campaign in total for a game that looks like an essential potential hit for Bethesda. This may be due in part to targeted advertising campaigns that hit some people hard and to people who miss them completely.
- There is no need to boycott the purchase of a game because of one tweet that you do not like, and I do not encourage it. But you are doing yourself.
- He who managed this account was perhaps not the best call, considering that he had deterred at least a number of people and fueled this war between fans, journalists and publishers, in which we are eternally locked up.
- I do not know if all this will put me on some kind of blacklist, but if it does, it would seem rather mean and absurd, given that the original purpose of the article was to d & # 39; # 39; inform people of the existence of a promising game to watch. However, negative coverage should not result in a blacklist either.
- I'm always looking forward to playing Rage 2but I do not intend to criticize Metacritic, given all these nonsense, because the score is likely to be questioned, whatever it may be. But I'm not sure yet, and whatever, I'll describe it in one form or another.
In short, my life is weird.
Follow me on Twitter, Facebook and Instagram. Read my new sci-fi crime novel Herokiller, now available in print and online. I have also written The trilogy born of the earth.