The FTC probe Juul



Juul has long been blamed for contributing to the rise of teenage vaping – from 2017 to 2018, the habit jumped by 78% – and the e-cigarette society is currently doing the trick. Subject of an investigation by the Federal Trade Commission, sources said the Wall Street newspaper. The FTC reportedly tried to determine whether Juul had targeted minors in his advertisements or whether he had used deceptive marketing practices, including using influencers. The sources said the agency, which named the probe as non-public, first asked Juul about its marketing practices in September. Juul has changed his business practices since the beginning of the reviews. From here to 2021, for example, the company will ask retailers to scan a customer's identity to check its age before selling its products, reports Engadget.

Neither the FTC, nor Altria, the tobacco giant who had invested $ 12.8 billion in December in the capital of Juul up to 35%, commented on the report of the FTC. But a spokesman for Juul said that he never sold to youth and cooperated fully with all regulators. "Our paid influence program, which has never been formalized, was a small, short-term pilot project" which ended last year, he said, saying that less than $ 10,000 had been paid to less than 10 smokers or former smokers, all Juul's business practices are also the subject of investigation by the FDA and several attorneys general. The news of the FTC's investigation comes as Juul's president, Kevin Burns, defended his product as an alternative to cigarettes in a CBS interview, but said that if you've never smoked, "Do not drink, do not use Juul." (Across the country, steam is attributed to an increase in the number of serious respiratory diseases.)

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