In recent years, more and more applications of augmented reality for entertainment are appearing in application markets all over the world, as more and more hardware manufacturers market new reality devices. augmented to enrich our daily lives. How will all this affect our entertainment experiences in the future?
Growth of applications and augmented reality hardware
Augmented reality applications and hardware have recently been the subject of many investments and this trend will only grow in the future. Because augmented reality is more accessible than virtual reality systems – you only need a smartphone to enjoy augmented reality applications, while virtual reality immersion requires micro -fascous headphones to achieve the desired effect – they are easier to market quickly.
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This led to a lot of hype about augmented reality – more hype than technology could produce – so for a moment, talk about augmented reality as companies and developers do the work of lay the technological foundation for the expansion of augmented reality applications and hardware to really shine.
"After surviving the initial hype, AR has entered a practical phase where organizations and consumers are finding useful use cases and effective approaches. During this phase, it is natural for adoption to move slowly but deliberately, "said John Buzzel, president of YOU ARE HERE, a company focused on building augmented reality experiences for brands.
It is estimated that in 2026, augmented reality will represent a market of $ 80 billion to $ 162 billion. With this great potential, many companies will seek to take advantage of it. As a result, much of what we are experiencing today in the field of entertainment will likely see an augmented reality upgrade over the next decade.
Some of the biggest names in augmented reality material today are Microsoft, with its substantial investment in its Hololens helmet, and Magic Leap, which has burst onto the scene with some of the most dramatic demonstrations of the possibilities offered by the augmented reality technology several years ago.
New names will emerge over the months and years, and technology will become more sophisticated, but some of the greatest advances in augmented reality will not require more sophisticated hardware than your smartphone. There are apps that allow you to turn your smartphone into a planetarium while looking up at the night sky, as well as games like Pokemon Go! and others.
Augmented Reality vs. Virtual Reality
When considering augmented reality or virtual reality in entertainment, it is important to understand what everyone is doing. Augmented reality applications can be used on your phones, tablets or other specialized hardware to change the perception of the world around you, the "augmented" part of augmented reality.
Virtual reality, on the other hand, is a totally different experience. Instead of adding new virtual elements to the existing reality, as augmented reality does, virtual reality replaces the world with a completely new and inhabited virtual world.
When it comes to entertainment between augmented reality and virtual reality, you can play games, watch movies and interact socially with friends from around the world.
Augmented Reality will use real-world elements and add them or "replace" them with virtual elements in the game, such as the Pokémon standing in a park in Pokemon Go! or how Snapchat filters allow you to add cat ears, dog ears or other features to your face while recording a video.
Virtual reality will immerse you in a new scenery, like a dungeon to explore in a robot-dungeon video game, or a simulated baseball or football field for you to watch a simulated sporting event that traces the event in time. real.
Augmented reality and virtual reality will allow you to watch movies or TV shows, but the difference between augmented reality and virtual reality may be that, in the case of augmented reality, you will have to find a flat surface to "project" the movie or the TV show on a movie or a virtual reality show will simulate the viewing environment, from dark theater to other environments to enhance the experience .
What types of augmented reality apps for entertainment could we see?
There is no real limit to what augmented reality can do to improve existing forms of entertainment.
Augmented reality applications and equipment will allow film and television shows to become more immersive in a way that 3D glasses can only dream of imitating. Augmented reality can be used to display movies entirely off-screen, extending the visual narrative into the "real world" for the first time.
Closer to home, augmented reality could be used as a way to create a new and interesting interface with existing media. Menus and controls can be integrated with fairly standard hardware such as augmented reality goggles, which could be used to control menus using simple eye tracking technology that already exists.
Foreign films and television programs can also receive subtitles in real time without the need to find specially captioned versions, which gives foreign films and television shows greater reach. that they would not have been otherwise. Newer interactive movies and TV shows like the recent Netflix success Black Mirror: Bandersnatch could take advantage of augmented reality glasses to make history choices much more transparent than they already are.
Physical games can add entire levels of complexity, ranging from older card games and board games to desktop role plays such as Dungeons and Dragons and Warhammer. Augmented reality applications could be designed to revitalize older games that were not even designed with such technology, but could still benefit from augmented reality.
Physical sports can take advantage of augmented reality by creating virtual opponents against which it is possible to train, or they could enhance the enjoyment of more casual outdoor activities, such as hiking. Viewing live sports events can be enhanced as on TV, with player numbers, stats, time remaining and scoring graphics, all embedded in augmented reality material.
Even reading a book or magazine can take advantage of augmented reality by integrating multimedia content into the physical book or the page of a magazine with the help of eyeglasses. Augmented reality reading. In the end, we do not know what the limit is for augmented reality applications and new augmented reality innovations promise an entirely new idea of what entertainment can be.