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Even if you will get the best rewards using the new Apple Card in virtual form via Apple Pay, it's the physical Apple Card that seems to have attracted the most interest …
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Designer Arun Venkatesan looked closely at what we think we know about the map and was impressed by the attention to detail.
It starts with the choice of metal by Apple. There are other metal credit cards on the market, but not all metals – or manufacturing techniques – are equal.
The most commonly available "metal" credit cards are stamped or thin metal parts laminated between two pieces of plastic on which the EMV chip, numbers and markings are affixed.
I've found that the layers of a metal card I own have slowly started to come off with repeated slips and insertions in the card readers. A unibody credit card will not have this problem.
Apple's video shows a blank card cut from a single sheet of titanium. Then, a CNC sawmill cuts a space for the subsequent insertion of the EMV chip.
This is a simplified form of the unibody manufacturing process that Apple began using in the MacBook Air and the second-generation MacBook Pro in 2008. Instead of using methods Traditional gluing of several pieces of metal or plastic, the chassis of the device is carved. a single block of metal.
I would like to point out that Apple's promotional videos are marketing tools and that they do not necessarily accurately describe the manufacturing process, but since Apple uses unibody manufacturing techniques, it is certainly plausible that it adapts this approach to the map.
Then there is the Apple logo.
In the video, the outline of an Apple logo located at the front of the card is first etched with laser. This outline is then etched again into a channel with a V-shaped cross section. These sloped surfaces are designed to capture and reflect light as you rotate the map.
And even the contacts for the chip.
Their design consists of six pill-shaped contacts in a rounded rectangle. The contacts are arranged so that their rounded corners are concentric to the corners of the outer rectangle […]
This level of obsession for details is almost expected of Apple. It's an obsession that requires taste, wealth, know-how and an extended supply chain, a unique combination to Apple.
Ironically, an investigation revealed that the physical card would promote the adoption of Apple Pay.
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