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If there’s one feature that increased the odds of success in the 2020 pandemic shutdown, it’s drive-thru.
This format has served Medford, Oregon-based The Human Bean coffee chain well and continues to fuel the growth of the 128-unit chain.
Co-founded by Dan Hawkins, who is CEO and President, The Human Bean is one of two growing coffee-shop chains emerging from Oregon. Dutch Bros., founded in 1992, recently made headlines with its IPO. The Human Bean arrived in 1998 with a franchise model.
Dutch Bros., however, discontinued large-scale franchising in 2008, instead offering franchises only to its own employees within the system. The Human Bean has continued to grow its franchise base and now operates in approximately 18 states. About 55 stores are in development and the company, which operates 13 units, also expects growth.
In 2020, The Human Bean added 29 units, an increase of almost 30%, and sales increased nearly 20% to $ 118.7 million, according to Nation’s Restaurant News / Firefly Top 500 report.
Hawkins also attributes this growth to the addition of technology that enables more contactless interaction, as well as the taste profile of The Human Bean’s drinks, from the milder flavor of specialty coffee to smoothies and fresh fruit teas.
In this video, Hawkins talks about the driving real estate competition and what’s in store for The Human Bean.
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