I can not believe I'm saying that, but Hyundai presents A Real Big Boy. We speak huge. Long. THICC-with-two-C's. The Hyundai Palisade 2020 is coming and, baby, it will be Hyundai's biggest vehicle to date.
Everyone is crazy about SUV and crossover nowadays. I can not tell you why, but Big Is In and Hyundai are here to capitalize on the trend. Larger, longer and wider than their larger Santa Fe XL, the Palisade would be a completely new product compared to the rest of the Hyundai range.
The palisade is designed for a "growing family with an active lifestyle". On a brand new chassis, it is powered by a 3.8-liter V6 direct injection Atkinson cycle engine that will produce 291 hp at 6,000 rpm. It will have an eight-speed automatic transmission and can be configured to accommodate both two and four-wheel drive. And it is loaded with tons of obvious avoidances: pedestrian detection, blind spot collision, lane monitoring and rear-end collisions.
This big boy was designed by SangYup Lee, Hyundai Motor's vice president of design, who is looking to make his cars as sexy as an Alfa Romeo. It's really a bold design. I would not necessarily aim for "sexy", but my boyfriend also watches me write this blog while making comments of the type "tighter than installing my palisade in the garage for a car", so I guess it deserves some thing.
As announced at the Los Angeles auto show, the palisade will be produced in Ulsan, Korea, and in the US markets in 2020.
The Palisade seems to be the product of regional units, like Hyundai North America, instead of making these big decisions only at the Seoul headquarters. Hyundai has missed the big SUV boom, but they are now trying to catch up by paying more attention to market trends. They predict that it will be their flagship vehicle – a big change from the times when they were just promoting their cars.
Hyundai definitely seems to change. With the Palisade, it seems that they will put a van in service in the near future. Decisive change for Korean society.