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Before the iPhone XS, Apple had a simple approach to its range of iPhone. You can either buy the new model or one of the older models, including the flagship product from last year. (The iPhone SE has temporarily complicated things, but no more, unfortunately.)
This changed last year. The iPhone X has disappeared and customers have the choice between three things …
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- This year's flagship product (XS or XS Max)
- Low-end model (XR) this year
- A home button model from the previous generation (7 or 8)
Those who would have opted for last year's model were pushed to the XR.
Macworld Dan Moren wonders what will happen this year.
What about this year? Will the XS and XS Max join the X on the pile of dust, supplanted by the new flagship iPhone Apple? Or again, Apple will return to its habits and ensure that the XS and XS Max are more affordable alternatives to new high-end models. Personally, my money is on the old but the big joker is whether the iPhone XR is going to have a shock with the successors of the XS and XS Max, thus maintaining its position of "Next generation phone for the rest of us. "
My theory on the Apple iPhone 2020 range
Let's be fast for 2020. So the alignment I'm waiting for is:
- This year's flagship product (in two sizes)
- This year's low-end model (XR equivalent)
- Original IPhone XR at a much lower price
- All Home button templates are gone
At this point, all iPhones in the range use the new design language, with Home button templates being logged in the history, but there is still a relatively affordable entry point.
The iPhone XR costs $ 749 when it is new, and Apple usually lowers the price of older phones by $ 100 a year, which would give $ 649 this year and $ 549 by the launch of the iPhone in 2020. It's $ 100 more than the cheapest iPhone you can buy today, the iPhone 7.
Maybe Apple offers a little more aggressive discounts and reduces it to $ 499. Whatever the case may be, this would indicate to novice customers that they can use the new design language, with Face ID, for a little more than what they would have paid before. I think most of them will go for it.
2019 is probably a year of compromise
I do not think Apple can get to that point in a year. He can not ask budget-conscious customers to go from $ 449 to $ 649. I doubt he could lower the price of the XR to $ 549 this year. Especially now, it must absorb the costs of 15% of tariffs on US imports from December.
Who knows, though – maybe the company will have courage. But I feel that the main button's iPhone lineup will certainly not be available at next year's launch, with an outdoor chance this can happen this year.
Beyond 2020
Where things get interesting, what happens in 2021? Does the original XR stay and get another $ 100 rebate? At $ 449, it would essentially be the new iPhone SE in Apple's eyes (since the company seems totally blind to the fact that some of us bought it for its size, not its price).
Personally, I think it's likely. After which, I think we are in the new normality:
- New flagships
- New low-end model (XR equivalent)
- The flagship of last year disappears
- Discounted buyers are directed to an XR equivalent of more than two years
What is your opinion? Please share your thoughts in the comments.
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