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When it comes to Android phones, the purest experiences are the Pixel 3 and Pixel 3 XL, and the pair of Google phones really comes on the heels. Part of this is probably the stellar performance of the still photo, but whatever the reason, the most interesting fact is that most Pixel 3 buyers seem to be former Samsung users.
This is what the new issues published by Counterpoint search 51% of Pixel 3 buyers have already bought Samsung Galaxy phones. The next most disturbing figure, 18%, is reserved for those who pass the iPhone.
The figures also go to those who made the jump to the popular OnePlus 6T, Samsung becoming again the most popular company for ditch switches. This time the number was 37%, the iPhone accounting for 16%.
More than a third of consumers who bought the Google Pixel 3 and the OnePlus 6T during the fourth quarter of 2018 were former owners of Samsung, according to US Smartphone Churn Tracker from Counterpoint Research. Less than one in five people who bought one or the other device was a previous user of Apple.
Although this is bad news for Samsung, it's not a big news for Google. We are confident that Google's credentials would be much happier to see users switch from one iPhone to another rather than an Android device. That being said, we know that Google wins as long as users use their services and the Web as a whole, does it really matter to them which phone they use?
We're sure Pixel team members do it, and those numbers will surely be a hit for them. It may also be telling that Samsung's Galaxy devices have seen poor updates to the Galaxy S10 this year – it remains to be seen whether this trend will continue in 2019.
(Source: CounterPoint Research)
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