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"My father is sad because no one comes in his new donut shop," tweeted the son of Billy's owner Donuts in Missouri City, Texas. This brilliant marketing operation resulted in the sale of donuts and kolaches.
From Houstonia:
On Sunday afternoon, his tweet had been retweeted more than 150,000 times. Monday morning? More than 260,000 times. To put this in perspective, the tweet's 30th most tweeted Twitter tweet (by the South Korean BTS group) has about 630,000 retweets.
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On Monday morning, Billy was interviewed by other local news outlets and was working on a potential spot for CNN, while Twitter representatives were on hand to greet customers. Yes, Twitter They bought the store for the morning, meaning everyone's order was on them. (Representatives would not have commented on their presence at the store.) And while Billy was playing with a friendly host, Satharith remained busy in the back and an aunt was working at the cash desk. Everything seemed surreal: within 48 hours, this family-owned Cambodian donut shop, located in the city of Missouri, had become an epicenter of social media.
I just wanted to update yall! We completely sold donuts and kolaches! You are all incredible. I can not thank everyone for coming out to support local businesses. It means a lot to my family pic.twitter.com/o3GQcKvVnG
– Billy's donuts (@BillysDonutsHTX) March 10, 2019
Image: Twitter
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Mark Frauenfelder
Mark Frauenfelder is the founder of Boing Boing and the founding editor of MAKE. He is Director of Research at <a href = "Kevin J. Anderson has written more than 125 books, including 52 national and international bestsellers, and has over 23 million books printed worldwide in 30 languages. was nominated for the Nebula Award, Bram Stoker Award, Shamus Award and Silver Falchion Award, and won the SFX Readers Award, the Golden Duck Award, the Scribe Award and the New York Times Notable Book, in 2012 in San Diego Comic Con, he has received the Faust Grand Master Award for Overall Achievement, he is Director of Research at the Institute for the Future, Editor-in-Chief of Cool Tools and co-founder of Wink Books. @frauenfelder.
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