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The MandalorianThe show’s second season is halfway through, and beyond revealing The Child’s big name, what becomes more evident as the show continues is how much it depends Star Wars: The Clone Wars.
Audiences turn to The clone wars as a way to better understand what’s going on The Mandalorian or refreshing their memories makes sense, but the peak of Clone Wars the public has an even bigger winner – Disney Plus.
Spoilers below for The Mandalorian Season 2, Episode 5
Like anything in the Star wars universe, The Mandalorian is rooted more deeply Star wars traditions. It was this week’s episode, however, and Ahsoka Tano’s appearance that finally convinced me to start. Clone Wars. And based on the data provided to The edge by Parrot Analytics, I’m not the only person looking to marathon Dave Filoni’s animated series to follow The Mandalorian.
The Mandolorian caused jumps Clone Wars front views. When The Mandalorian was first released in November 2019, Clone Wars saw its first massive peak. Interest remained high until the second peak in spring 2020 when the seventh season of Clone Wars was released on Disney Plus. It dropped after that, but the show saw a third third peak accompany The Mandalorianpremiere of the second season in October. The trend has been on the rise since then, according to the analytics company.
Looking at data from January 1, 2017 to present, the team’s researchers found that by the end of 2019, Clone Wars has seen a “level of demand from the American public that is many factors higher than anything it has experienced before,” according to Samuel Stadler, vice president of marketing at Parrot Analytics.
To put this in additional context, Clone Wars now – one year later The Mandalorian debuts – is more than four times more popular than before the live-action series, according to Parrot (which measures demand by how much time people spend watching a show via social media, fan ratings and hacking to calculate the general interest). And while the data for Star Wars Rebels was not provided, Google Trends shows a similar spike in interest in the series over the past week, which is likely related to Admiral Thrawn’s big reveal at the end of “The Jedi.”
It’s logic. People sign up or log into Disney Plus to watch Grogu’s Wonderful Adventures (Forever Baby Yoda in my mind), then spend the next few weeks making their way. Clone Wars. For Disney, this is the best possible result. An October report from research firm MoffettNathanson found that daily use of Disney Plus has declined over the past six months. There were peak audiences; Hamilton attracted a number of followers and convinced people who wouldn’t sign up for Disney Plus to do so, but getting people to use the platform every day was getting harder and harder.
Without being able to flood the streamer with TV shows and movies as often as competitors like Netflix, Disney Plus has to rely on opportunities to grow. The rise of Clone Wars audience and interest help to solve part of this problem. The Mandalorian pushes more people every week to check Clone Wars – a show with seven seasons – which in turn could encourage fans to revisit one or two of the main films of the Skywalker saga.
The interconnected universe is something that Star wars fans deeply immersed in the lore of the universe want more, and this gives Disney the perfect opportunity to keep people on the platform when they’re done with an episode of the Mandalorian. With a number of action and animation series commissioned for Disney Plus, this universe is becoming a bigger web that Disney can continue to spin as fans old and new alike remain invested in the bigger one. Star wars story.
This is also how Marvel Studios boss Kevin Feige plans to interweave the Marvel Cinematic Universe movies with new Disney Plus shows. WandaVision, for example, will play in Doctor Strange in the Multiverse of Madness, and there are other reports that characters from other movies like Black Widow could end up in the Hawk Eye series.
Clearly, Clone Wars and Rebels creator Dave Filoni (an executive producer on The Mandalorian) is writing The Mandalorian in its most expansive Star wars universe. It’s a good thing for fans of the live-action series – the show has never been better and, as a new fan of Clone Wars, I love catching up on a show that I postponed for so long. But the newfound and renewed interest is also a major victory for Disney in its effort to find a way to distract from other streamers like Netflix and, more importantly, keep it.
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