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It didn’t take long for history to repeat itself.
We’re not just talking about the second 2nd Weekend # 1 for a Liam Neeson Open Road outing during the pandemic, especially The sniper who won $ 2.03M, -35% for a cumulative total of $ 6.09 million. But how the big studios ran for the hills again, just like they did after the release of Principle, pushing their Q1 titles after seeing Christmas blues results from Wonder Woman 1984 and World news.
Yes, as we told you, that was to be expected in the first trimester given the persistence of the virus despite the deployment of the current vaccine. There is an interesting article in this morning New York Times on how many more infections we will become, even with the vaccine, if the country decides to ease restrictions. Already with the vaccine, scientists at Columbia University estimate we are on track for a total of 158 million infections if the current restrictions we have in the United States remain in place until the end of July. . It could mean that we go through another cycle of release date changes and push the theater further into the fall. We’ll see.
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Patty Jenkins and Gal Gadot on “Wonder Woman 1984”: “How do you use a superhero to inspire the people of tomorrow … to save our world?” – Suitors film
Currently, 56.5% of US / Canada 5.9K theaters are open with Illinois, including Chicago, which is set to reopen next weekend in time for the Warner Bros / HBO Max release. The small things with an auditorium capacity of 40% to 50%.
Disney
After Universal, Sony, Disney, MGM made major changes for Q1, with the latter’s coveted theatrical Bond film No time to die heading for the second weekend of October hopeful eye on the prize to bring back the theater is Disney / Marvel Black Widow May 7. But will Disney give a theatrical / premium Disney + release for the MCU movie or move it to Disney +, given their dedication to the streaming platform as a result of The Mandalorian and WandaVisionthe Liberation? Or can they be patient and nurture the feature film’s global gross potential of $ 1 billion? And will we be okay by then? Unfortunately not according to this NY Times article. Warner Bros. doesn’t sound like crazy with its HBO Max 2021 theatrical release strategy (at least for the near future of the pandemic; let’s see what happens when the world reopens). WarnerMedia consulted with epidemiologists and a number of experts before making its big swing with HBO Max’s 2021 theatrical release plan. These consultants kept telling the studio that it would take some time for the vaccines come into force and that further delays are imminent.
Note that it’s not as if the other big studios have lost faith in the long-term theater: they have delayed releases and they want the show to its full capacity to reopen again. They want to recover the income. But this whole short-term plan of selling fares or sending them to PVOD may last a few more months.
As the smoke clears from last week’s moves (which took place after Joe Biden was sworn in as President), we described below what the first half of the year looked like for the theatrical calendar. Universal and Warners will deliver most of the product, with many weekends open between titles; opportunities for independent distributors to intervene.
Neeson’s previous theatrical release in October on the Open Road pandemic, Honest thief, was a little ahead of Scorer in Weekend 2, earning $ 2.3M with a cumulative total of $ 7.4M. But that’s because the film had access to more screens at the time, 2502, up from 2018 bookings which Scorer has here. Major Weekend 2 Markets were Dallas-Ft. Worth, Phoenix, Salt Lake City and Houston. The biggest photo success in the country comes from downtown Cinemark Pharr in Pharr, Texas, near the Mexican border.
Meanwhile, Universal’s Croods: a new age remains in theaters of 1876 rooms, +21, on weekends no. 9 since coming out of Thanksgiving $ 1.82M, -9%, while also being available on PVOD for a cumulative total of $ 41.8M. Again, a bittersweet result like we told you last week: you’d never see these types of weekend numbers and hold for a DreamWorks Animated title of late weekend no. 9 (How to Train Your Dragon in the Hidden World grossed $ 817K on Weekend 9 out of 822 sites). However, these films also don’t make as much money as they usually do in a normal market (Hidden world released a $ 55 million domestic debut weekend – far more than the entire US Croods 2).
Warner bros
Warner Bros’ Wonder Woman 1984the fifth weekend of $ 1.6M, for a cumulative total of $ 37.7 million in the domestic market, WW $ 148 million. Today is the last day the film will air on HBO Max for a period of time, with an additional 31 days of exclusive exposure of the photo before it enters a normal home entertainment incidental period.
There was a new outing, but not a large one, in the top 10 last weekend: Gravitas Ventures drama Dakota Johnson-Casey Affleck-Jason Segel Our friend which was a day and date PVOD theatrical release making $ 250,000 on 543 sites for an average of $ 460. I’ve heard that almost half of photo bookings were under $ 100 on Friday, which unfortunately isn’t good and just indicative of the current market. The breaking of the film even depends on its PVOD dollars because the cinema is not an indicator here of the financial end of the photo.
The film directed by Gabriela Cowperthwaite made its world premiere at TIFF 2019 and follows a couple who, after receiving heartbreaking news, find unexpected support from their best friend, who puts their own life on hold and moves into their family home, bringing a much bigger and deeper impact than anyone could have imagined.
Exhibition relations firm PaperAirplane was part of the marketing plan of Our friend by encouraging cinemas to target moviegoers with personalized resources and messages aimed at the 25 to 54 year old population of photography. There was a commercial on channels such as Bravo, DIY, E !, Lifetime, Paramount Network, CMT, Hulu, Roku, and Vizio, among others. Talent has made appearances on Good Morning America, The Late Late Show with James Corden, Jimmy Kimmel Live !, Tonight Show, The Late Show and Entertainment tonight.
Top 10 charts:
1.) The sniper (Open) 2018 rooms (+43) / 3 days: $ 2.03M (-35%) / Total: $ 6.09M/ Week 2
2.) Croods: a new age (Uni) 1876 theaters (+21), 3 days: $ 1.82M (-9%) / Total: $ 41.8M/ Week 9
3.) Wonder Woman 1984 (WB) 2,013 theaters (-87) /$ 1.6M (-38%) / Total: $ 37.7M/ Week 5
4.) Monster hunter (Sony) 1661 theaters (-33) 3 days: 820,000 USD (-25%) / Total $ 10.1M/ Week 6
5.) World news (Uni) 1874 rooms (-79), 3 days: $ 810 (-19%) / Total: $ 9.6M/ Week 5
6.) Fatal (Lionsgate) 1130 theaters (-45), 3 days: $ 415,000 (-12%) / Total: $ 5.2 M /Week 6
seven.) Promising young woman (Focus) 1236 cinemas (-97), 3 days: $ 400,000 (-10%) / Total: $ 3.97 M/ Week 5
8.) Our friend (Gravitas) 543 rooms / 3 days: $ 250,000/ Week 1
9.) War with grandfather (101) 507 theaters (+85), 3 days: $ 164K (+ 1%) / Total: $ 19.4M/ Week 16
ten.) Pinocchio (RSA) 602 screens (-58) 3 days $ 122.6K (-22%) / Total: $ 1.5M/ Week 5
An overview of the 2021 theatrical release schedule during the first weekend of summer:
Warner bros
29 january
The small things (Warner / HBO Max)
February 5
No large version
12 February
Judas and the Black Messiah (Warner / HBO Max)
Earth (Focus functions)
Mauritanian (STX)
February 19
Nomadland (Searchlight) – limited
Photos of Warner Bros.
February 26
Tom and Jerry (Warner / HBO Max)
March 5
Walk in chaos (Lionsgate)
Raya and the last dragon (Disney)
Boogie (Focus)
12th of March
No large version
March 19
The mail (RSA)
Warner bros
March 26
Godzilla vs. Kong (Warner / Legendary / HBO Max)
April 2
Nobody (Universal)
April 9
No large version
April 16
Paternity (Sony)
Mortal combat (New Line / HBO Max)
23 april
No large version
April 30
No large version
May 7
Black Widow (Disney / Marvel)
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