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Netflix is deploying a new update of its application on TVs with a new feature. Variety reports that the company started deploying a new section of its application for smart TVs, streaming devices and game consoles on Monday afternoon.
The new Latest section of Netflix is similar to the feature Coming Soon already available on the Netflix Android app. The new zone features the latest versions of Netflix, including the new Netflix originals, other shows and new movies. The feature not only shows the movies that have already been released, but also upcoming shows this week, allowing you to remember when the series / movie actually comes out.
The idea behind the new Latest section is to allow users to find new content on Netflix and to discover new versions much more easily. Right now, it's a bit difficult on Netflix's main homepage. The new section Latest will be updated several times a day and Netflix indicates that the collection is customized for each user.
Netflix is also testing a similar feature for its iOS app.
It has always been a bit difficult to find new versions on Netflix, so it's a very clever way to discover new content. And it's crucial for Netflix at a time when two big competitors like Apple and Disney are coming on the market. Everyone focuses on the content catalog of all these services, and Netflix definitely has an edge over its competitors. It is therefore important that the company puts this forward with new content.
Tagged with Netflix
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