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Just when you thought that Disney (NYSE: DIS) He was running out of ways to spend more money on his biggest fans of amusement parks. He raises the bar with a new very expensive offer. Mickey's not-so-scary Halloween party started at the magic kingdom of Disney World on Friday night. The afternoon of this year offers a new option almost unlimited, but at a high price.
Disney launches Mickey's Not-So-Scary Halloween Party Pass, a $ 299 offer that includes evening access to 35 of the 36 event nights. Only Halloween itself is excluded from the new pass.
Adult tickets will cost you between $ 79 and $ 135 per night for the event. The pass is therefore a good deal for people who plan to attend at least three or four nights other than Halloween parties. Disney offers people who have already purchased a one-night ticket the option of switching to the new pass at a modified price. It's a smart gesture on the surface, but that could also turn around in many ways.
Source of the image: Disney.
Boo birds can be ghosts
Rival Comcast It has been years that season passes are being offered at its Halloween horror parties at Universal Orlando, but it's a more intense experience that has a cult following for teens and adults in the area who are coming back often to enjoy scary labyrinths and seasonal festivities. Mickey's not-so-scary Halloween party is popular – lots of parties are selling – but its appeal rests largely on tourists staying in one of the more than two dozen hotels in the United States. the resort or on young local families who make the event a unique event. holiday ritual
Despite the inviting reputation of Mickey's Halloween Not-So-Scary halloween party for its generous resorts, it's not as if anyone outside of the city's home theater. The family dentistry industry salivated the prospects of adventures of hardcore fans by going with 35 heavy bags of candy over the next two and a half months. In contrast to Olive Garden's nine-week endless pasta pass, which was also on sale on Friday – and quickly sold the 24,000 passes – Disney is offering a buffet that consumers may not be ready to buy. digest.
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A failure would not be too serious. Disney would learn and move on to next year. This is the new pass that has to worry the House of Mouse.
Disney presents this event as an exclusive event. Apart from some dating experiences with massive lines, the rest of the evening goes smoothly, with waiting times shorter than usual for rides and a very lively candy station. the queues. Disney can control guest traffic by limiting the number of tickets sold, but the calculation becomes harder and harder when hundreds, if not thousands, of new pass buyers have unlimited access. It would be difficult to justify the $ 299 passes if it causes dissatisfaction among singles who pay the full price for Mickey's not-so-scary Halloween party.
It's arguable that Disney's theme parks could use a bit of overcrowding after the surprising drop in turnstile clicks for their last quarter, but there's a lot at stake if the experience feels like guests at a customer's serious for Disney. The new pass is an interesting gift but could also be a tip.
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