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I've already written on the secrets of the top 1% thinkers of the company. Today, I reveal how Apple has been planning a folding phone since 2011, using this level of thinking.
IPhone X Fold concept designFOLDING NEWS
Think about the future
In the past, Apple has demonstrated macro level thinking. He can look to the future, see the competitive landscape and build for that future.
Apple has been planning a folding machine for a long time. He filed a patent application for such a device 2011 and got a patent for this in 2014.
Apple is already on the foldable market
Recent folding phone demonstrations include Samsung's Galaxy Fold and Huawei's Mate X.
Meanwhile, Apple has filed a continuation to its existing patent for a foldable phone, February 14th. This was not a brand new patent application, but a continuation. This is an update of an original invention (in this case, applications and patents previously mentioned by Apple).
The new patent reveals the structural details of its folding phone, and Foldable news asked designer Roy Gilseng what a collapsible iPhone looked like.
Gilseng proposed interesting concept pictures. One of them even included a horizontal style keyboard.
Patents are an advanced indicator
You can look at the patents filed to find out how a company is thinking today in the future. For example, in previous patent applications on smartphones, Apple mentions that its patent relates to "an illustrative electronic device" with a flexible screen.
This can actually apply to a range of devices such as laptops and tablets, not just phones. This shows that Apple has thought of flexible screen applications to innovate on a whole different product group and not just on smartphones.
Folding design concept for iPhone X with horizontal style keyboardFOLDING NEWS
How does this show 1% of reflections?
You may have read that the best business thinkers practice Ratio of the exact results (ROAR) Think. This allows you to maximize the impact of each action taken.
In the case of Apple, Apple knows perfectly well that OLED displays can bend unlike conventional LED screens. When filing its patents, Apple makes it clear that they plan to use it in a broader product range than just smartphones.
In this way, they still have multiple profitable ways to meet when they encounter a business with a strong competitive advantage.
Samsung holds the cards
Samsung has an advantage in terms of manufacturing compared to Apple because they manufacture their own screens. In fact, for almost a year after the launch of the iPhone X, Samsung was manufacturing 100% of OLED screens from Apple as well.
In a case like this, Apple needs to think at the macro level to generate more revenue and gain market share. Until there, they succeedbut for how long, only time will tell.
How can you use the micro / macro concept to win business?
__________
Follow Michael on Twitter and Facebook
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More articles on business growth on Forbes
The trade secret of the top 1%: they never think like that
Are leadership changes at Apple mean that it is preparing for a post-iPhone future?
How to influence more people and make more sales
How to build a multi-million dollar business based on a simple rule of bridges
Samsung could have a folding phone. But this Apple tactic reveals where is the money
1 Cruel & amp; A belief that shakes your head that most business owners never learn
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I've already written on the secrets of the top 1% thinkers of the company. Today, I reveal how Apple has been planning a folding phone since 2011, using this level of thinking.
IPhone X Fold concept designFOLDING NEWS
Think about the future
In the past, Apple has demonstrated macro level thinking. He can look to the future, see the competitive landscape and build for that future.
Apple has been planning a folding machine for a long time. She filed a patent application for such a device in 2011 and obtained a patent in 2014.
Apple is already on the foldable market
Recent folding phone demonstrations include Samsung's Galaxy Fold and Huawei's Mate X.
Meanwhile, Apple filed on February 14 its patent for a foldable phone.th. This was not a brand new patent application, but a continuation. This is an update of an original invention (in this case, applications and patents previously mentioned by Apple).
The new patent reveals the structural details of its foldable phone, and Foldable News asked designer Roy Gilseng what a foldable iPhone would look like.
Gilseng proposed interesting concept pictures. One of them even included a horizontal style keyboard.
Patents are an advanced indicator
You can look at the patents filed to find out how a company is thinking today in the future. For example, in previous patent applications on smartphones, Apple mentions that its patent relates to "an illustrative electronic device" with a flexible screen.
This can actually apply to a range of devices such as laptops and tablets, not just phones. This shows that Apple has thought of flexible screen applications to innovate on a whole different product group and not just on smartphones.
Folding design concept for iPhone X with horizontal style keyboardFOLDING NEWS
How does this show 1% of reflections?
You may have read that the best business thinkers (1%) apply the ROAR method. This allows you to maximize the impact of each action taken.
In the case of Apple, Apple knows perfectly well that OLED displays can bend unlike conventional LED screens. When filing its patents, Apple makes it clear that they plan to use it in a broader product range than just smartphones.
In this way, they still have multiple profitable ways to meet when they encounter a business with a strong competitive advantage.
Samsung holds the cards
Samsung has an advantage in terms of manufacturing compared to Apple because they manufacture their own screens. In fact, for almost a year after the launch of the iPhone X, Samsung has also manufactured 100% of OLED screens from Apple.
In a case like this, Apple needs to think at the macro level to generate more revenue and gain market share. Until now, they succeed, but for how long, only time will tell.
How can you use the micro / macro concept to win business?
__________
Follow Michael on Twitter and Facebook
More articles on business growth on Forbes
The trade secret of the top 1%: they never think like that
Are leadership changes at Apple mean that it is preparing for a post-iPhone future?
How to influence more people and make more sales
How to build a multi-million dollar business based on a simple rule of bridges
Samsung could have a folding phone. But this Apple tactic reveals where is the money
1 Cruel & Twist Twist Belief that Most Business Owners Never Learn